AI Website Design – Can It Really Be Helpful?


5 Ways Use AI in Web Design

These days, the digital landscape is fast-paced, so web design plays an important role in gaining and retaining users of a website. With the advent of AI in design, professionals are now able to harness the power of intelligent algorithms to come up with user-friendly, visually stunning, and personalized sites. The ability of Artificial Intelligence to analyze vast databases, make data-driven decisions, and learn from patterns has changed the way designers approach web design. Experts from the most popular companies, such as, know everything about it.

So, How Can Artificial Intelligence Be Used in Web Design?

When designing with AI, professionals have one more tool to create more engaging, efficient, and user-centric websites. Below, you can find five ways Artificial Intelligence can help in the improvement of web designs:

  1.     Chatbots. These are the well-known way sites can take user experience to a higher level with the help of AI. Basically, they are virtual assistants operating as customer support that is available day and night for users. Even though it may seem that the “human touch” in a business is critical, visitors tend to appreciate fast support. Therefore, businesses can save a lot of money by making the tedious aspects of customer support automatic.
  2.     Semantic search. Search bars happen to be an important feature of any site because they make it possible for users to quickly navigate to what they need. These visitors search for a certain thing, which can be a piece of information. Obtaining a stellar search experience results in customer satisfaction. In this case, AI is extremely useful – with the help of semantic search, the engine is able to figure out the contextual meaning and intent of the query. This way, visitors receive accurate search results.
  3.     Personalized recommendations. You can quickly grow your business thanks to the ability to deliver personalized recommendations and tailor-made content. Moreover, some companies manage to gain up to 35 percent of their revenue with the help of personalized product recommendations. That is where AI can help you maximize your returns.
  4.     Better accessibility. This is one of the most important elements of a modern AI website design. An accessible site can accommodate all users on any device regardless of the mental or physical ability of the visitor. Obviously, you can improve a lot of things manually to enhance the accessibility of your website. For example, you can write descriptive texts, ensure sufficient color contrast, etc. At the same time, AI can make the process easier – provide language translation, for example.
  5.     Quantitative usability testing. This is a process that allows designers to understand whether a website is easy to use. If you are willing to provide an excellent user experience, you should never skip this step. At the same time, the data collected from the usability test may not be adequate to make outstanding decisions. Artificial Intelligence can be a wonderful tool due to the sheer capacity of data processing. Thanks to AI, it is possible to assess an impressive number of critical UX metrics.


To sum it up, AI has revolutionized web design so that designers are now able to create sites that are efficient, user-focused, and visually captivating. Thanks to website design AI, it is possible to analyze user data, provide valuable insights, and automate design tasks. Therefore, professionals can deliver engaging and personalized user experiences.

With the help of AI-driven tools, designers are able to enhance UI design, optimize their sites for responsiveness, and provide personalized recommendations and content. As this technology keeps developing, it will obviously keep on playing an important role in web design.

Even though using AI seems to be easy, it is still recommended to hire professional designers from agencies, such as Fivecube. The company has a team of real experts who embrace the innovation and are able to help you implement it properly. It is hard to find a better solution for your business than a custom solution from Fivecube because these web designers are definitely at the forefront of web design innovation.