Are you in the process of looking for an SEO agency to help you market your business? Have you found a prospect that you have a great connection with but you are concerned that they don’t have many reviews or social proof online? If so, what should you do?
Read on and let’s explore it further!
What do you do if your SEO agency doesn’t have many reviews online?
The first and most important thing to consider is that they could be relatively new to the industry – which does not necessarily make them incapable of delivering results.
The fact is, it’s not uncommon for SEO experts to gather a lot of experience and expertise with an agency and then go off on their own to start their own company – in which case, you will be getting industry-expert services, only from a relatively young brand.
But, how can you tell for sure if they are capable?
- Are the few reviews that they do have positive? Sure, five or six 5* reviews might not seem like a lot, but that’s still five or six satisfied clients who are happy with the results that they have achieved. Of course, if the feedback is otherwise quite average and in short supply, then you may wish to consider your alternatives.
- Do they have any case studies? Another point to consider is whether or not they have any previous case studies that they can share. Just because they don’t quite have a lot of social proof yet, they may still have some real life success stories from previous clients that they are willing to share – wish is a very good sign.
- How thorough is their proposal? Again, your SEO agency might be quite new and that doesn’t mean they aren’t capable. Thus, you’ll really need to gauge their capabilities based on the quality of their proposal. If they come back to you with a thorough website audit, an extensive backlink analysis, keyword research and a comprehensive plan of action to start driving more traffic to your website, then you’ll have a much easier time of deciding if they’re worth giving a chance or not.
You should minimise your risk
With all that in mind, you should do everything you can to minimise your risk when investing in SEO. While it’s certainly very nice to put your faith in a young SEO agency and give them a chance, if they don’t live up to expectation, it will invariably be a waste of money – and it will put you even further behind.
As such, you’ll likely be better off hiring a more established SEO agency that has all of the reviews, social proof, and case studies that one could ask for.
This SEO in Brisbane is a great example of an agency that makes the decision process very easy for their prospective clients. They “show” rather than “tell” and have all of the proof they need to justify their capabilities. They have proven themselves in the industry time and time again.
There are no guarantees in SEO. As such, improve your chances of success greatly by shopping on reputation and leave blind faith to your competitors.