What is Graphic Design?


Everyone has a rough idea of what graphic design is; however, the details of such are lost on most people. From creating signage in Peterborough to web design in New York City, there are many branches of graphic design that make it such a fascinating industry.

Essentially, graphic design is the art of projecting ideas using textual and visual content. Whether the term makes you think of magazine spreads, website graphics, or advertisements, you wouldn’t be wrong, as the industry covers all manner of sectors. Graphic design isn’t solely about aesthetics; it’s also about brand identity. This is why it’s so important throughout the corporate world.

Discover more about graphic design below.

The Basics

Graphic design is extremely complex; however, there are a number of basics that come together to make designs possible. These basic principles and elements get used in conjunction or opposition with one another, resulting in impactful and visually striking designs. This includes the following elements:


In addition to these elements, there are various principles that guide designers in the composition of their work. These principles are as follows:

• Emphasis
• Contrast
• Balance

That said, the adage, “rules are meant to be broken”, can certainly apply to graphic design. A talented professional will know when it’s appropriate to do so.

Different Types

As previously mentioned, there are multiple types of graphic design with professionals specializing in all manner of fields. A few decades ago, it was solely about print-related graphic design; however, the industry has evolved like everything else to become much more digitalized. To that end, the most common types of graphic design are motion graphics design, user experience design, and website design. Despite this, the diversity of the field means that it’s virtually impossible to list all the different types of graphic design out there. Similarly, the sector is only set to evolve further, bringing more and more types to the surface.

Popular Jobs

Being well-versed in graphic design opens someone up to a world of job opportunities, and this is only emphasized by the technological advancements in the industry. Some of the most popular roles include creative director, art director, web designer, user experience, and graphic designer. As with the various types of graphic design, though, there are numerous roles, too. This stems from the versatility within the field that allows professionals to employ their specialisms in unique ways. As the digital sphere expands, though, we’re likely to see more digital-based graphic design jobs take the spotlight.

Design Tools

Graphic designers require a number of tools to make their jobs possible, and most of these are software-based. Despite this, most graphic designers like to physically sketch out their ideas before they take to the screen. Therefore, one of the simplest and most inexpensive tools in a graphic designer’s arsenal is a sketchbook and pencil. In addition to these physical and software tools, graphic designers also require ideas to keep generating new work. All of these things combined ultimately result in a successful graphic designer, so long as they have the talent and dedication to bring concepts to life.

Molding Your Future in Graphic Design

When it comes to molding a future in graphic design, there’s no one-size fits all solution. With creativity and the right tools, you’re sure to progress down whichever path is best suited to you. Find your inspiration, grab your tools, and you’ll be well on your way.

As with any profession, dedication is the number one driving factor. It’s all about perseverance and fresh ideas when it comes to achieving success.