How Real-Time Products Impact an Insurer’s Overall Performance


To be an effective insurer is to compete against experienced companies that understand what their clients want. There’s no denying that insurance is one of the more challenging industries to tackle, as it is hardly the most popular topic for most. Whether as a company or an individual, most see insurance as a necessity, but if given the option, they likely would have used that money elsewhere.

As such, it’s challenging to get the attention of your target audience. To be an insurer is to challenge an uphill competition, but there’s no reason to fret. Real-time products are the way to ensure that your services are taken seriously in the industry.

What does it mean to deliver real-time products as an insurer?

Real-time products (in insurance terms) are any product or service that delivers insight to insurers and customers using real-time data. For example, it can include data analytics, where contextual data is analyzed in real-time to get the necessary results. There are also more involved real-time products, such as an AI enterprise rating engine, where artificial intelligence (AI) algorithms work to automate insurers’ overall rating and underwriting process.

Such a tool enables insurers to develop more personalized products based on their clients’ overall needs and preferences. It’s an incredible system that has served many insurers well, and it ensures that the company can manage its systems without being bogged down by many of the roadblocks that come with such an industry.

Do real-time products have a significant impact on insurers?

Absolutely. In utilizing real-time data, insurers can provide better options to their customers without wasting time, showing their target demographic that their business can be trusted. In an industry where people don’t look too kindly on the general topic of insurance, it’s a boon for any business.

For example, a startup will likely have an incredibly challenging time keeping up with skilled competitors, but AI and various other tools can help level the playing field. This has changed how insurance works in the modern age, opening the doors to various opportunities, no matter the scenario.

Will these solutions help deal with customer satisfaction?

For insurers, customer satisfaction isn’t easy to accomplish, but real-time products and data consolidation can help bridge the gap. Considering how challenging it can be to find the ideal insurer that has your best interests at heart, many clients are satisfied with real-time products.

There’s even the opportunity to go for usage-based insurance (UBI) through telematics, an outright revelation for most companies. While it’s still somewhat unwieldy, the fact that people now have more control over how they pay for their insurance makes it much easier to attract an audience. In addition, it allows insurers to push for success without taking too many risks.


Putting yourself in your customers’ shoes, wouldn’t it be fantastic to know that your insurance policies can be affected by best-practice methods? The fact that you can lower the price based on various factors in real-time is the reason why so many insurers see a significant return on investment.