How to Find the Best Products to Sell Online


Finding the best products to sell online is a challenging process, especially if you’re new to selling. There are literally millions of things you could sell, so how do you decide on the products that are right for you and your business? Here are some tips for finding the best products and building a profitable online business:

Have a Business Plan

Before you get started, it’s important to have a business plan. A good business plan will help you define your goals, audience, and competitors. It should also include the costs that you’ll need to pay in order to start selling products online, along with the resources and timelines needed for each stage of the process.

Do Research

It’s important to do research before you start selling. Creating a business plan helps you a lot with the research process. But you’ll also need to research the kinds of products you want to sell. For instance, maybe you plan to leverage Amazon as part of your selling plan, so your research includes looking up best selling products on Amazon. Or you research competitors, the market, your audience, and other suppliers that may not be on Amazon.

Search for Ideas

Search for ideas on Instagram, TikTok, and even Pinterest. This can help you see the products and items that are trending. You can even look on marketplaces like Etsy for handmade style items and Amazon for a variety of ideas as well. If you find an item that looks promising, check out its reviews. These will tell you how well it has been received by customers. You can also see what people like and dislike about the product so far—and whether you can find a better option than the one that is currently selling.

Talk to Your Audience

It’s important to know who your audience is before you start trying to sell anything. You can’t just pick a topic, put it up for sale, and expect people to buy it. If you don’t know who your audience is, how do you know what they want?

Look for Gaps in the Market

The first thing you need to do is look for products that are in demand but not offered by competitors. This may sound like a strange way of doing business, but it’s a great way to find opportunities. You can also look at the kinds of products that customers at other businesses are asking for but those businesses are not providing. When you can determine the gaps, you can find better products to fit those needs.

Test and Experiment

There is an aspect of trial and error when it comes to finding products to sell online. Test out different products, packages, pricing strategies, and marketing tactics to see what works for you. Try different things until you find the right combination that will help you reach your goal of making more money online with less effort.

Make Sure Products Align With Your Brand Values

This is a key question to ask yourself when choosing what products to sell online. If you’re an eco-friendly brand, then it doesn’t make much sense for you to be selling plastic cell phone cases—it would only confuse your customers about who you are as a business. Make sure the items you choose to sell align with what you want to be known for in the marketplace.

Start Small and Build on Your Successes

It takes time to find the most profitable items to sell online. Do the best research possible, but don’t be afraid to start with small batches of items to see how they do in your shop. As you get people buying and asking for more, you’ll know which items will do better in the future. You can even sell products as limited run or limited edition while you determine the best products to sell.


Selling products online can be an exciting and rewarding way to earn a living. You have the power to choose the products you want to sell, so it’s important that you take your time and do your research. Once you find a product that fits with your brand values, it will be easier for customers to trust you as an authority on that product category.