Running a business is not an easy feat by any means. Not only do you have to run your company effectively, but you need to figure out how to stand out from the crowd.
What your brand needs is more eyes so you can start converting customers. Here, we have the top 5 ways that you can bring in the attention that your small business deserves.
1. Marketing Marketing Marketing
The saying goes that there’s no such thing as bad press. While this may not be entirely true, exposure is key to running a successful small business. If you don’t have an expert in marketing on your team, you can employ someone to do your marketing on behalf of your company.
There are different types of agencies available, which gives you the freedom to choose a big agency vs boutique marketing agency based on your needs and your means. A professional can help you navigate the increasingly important world of digital marketing, develop a brand that suits your business, and connect you with your target audience effectively.
2. Give Free Samples
While the digital world is often where we spend much of our time, it’s easy to skip through ads since many people scroll online without paying much attention. If you offer free samples, your product is in someone’s hands immediately, and they have to take notice.
Offering free product samples assures customers that you stand behind your services. You’re not just trying to get a quick buck; you’re excited for people to try your products. Everyone loves free stuff, meaning you can increase your brand awareness and convert testers to loyal customers.
3. Encourage Reviews
Studies show just how critical reviews are: 82% of consumers read reviews online for a local business, and the average customer needs at least ten reviews to trust a company.
When you have more reviews than your competitors, you stand out as an established business in the community. You can also use feedback to improve your methods, including strengthening what people like and addressing any problems. The more reviews you encourage from customers, the more likely people are to give you a chance.
4. Buy Local Ad Space
Flyers and local ads are a more traditional method of gaining exposure for your company. Still, they are ideal for weaving your way into local markets and making a name for yourself in the community.
The advantage of using ad space in flyers over paying for ads online is the price. It’s much more cost-effective to make and distribute flyers than online advertisements.
Take some time to research your target market and where they go. You can hang up flyers across the community and increase how many eyes see your brand. Additionally, flyers’ immediacy and local feel will be more meaningful than just being another ad online.
5. Attend Events
Attending events is a great way to make your business known and put a face to a business. Sponsor local events and market there to demonstrate you’re committed to the community.
You can also attend conferences where other businesses might need your services. This allows you to network and make connections that could be mutually beneficial and boost your brand.
Recognize that you are your business’s best advocate. While advertisements and digital marketing can do a lot, getting out there and talking to people is often more impactful.
Absorb the Exposure
Running a small business has many challenges, but mastering how to garner attention is crucial. Try out a few of these tips for yourself, and you will begin reaching your target audience and earning new fans more effectively than ever.