Graphic designers and video producers are perfect partners when creating videos. Video producers make stories using images, logos, graphs, charts, and objects—elements that are also created by graphic designers.
What is Video Production?
Video production pertains to the procedures of creating audiovisual products. The production could yield various videos in different formats, such as short narrative or documentary productions, music videos, a feature-length film, commercials for advertisements shown on television, or other types and hybrids in between such established formats.
The process can be broken down into three: pre-production, production, and post-production. These three categories include all aspects of video production, from the moment an idea is created to the moment the video is released to the public. You can visit websites like https://zipinmedia.com/ to check out what production companies do.
What is Graphic Design?
Graphic design is the art of creating visual content to communicate messages. There are several types of graphic design, such as visual identity design, digital design, marketing design, packaging design, and publication design. Though each type requires specialization, they often overlap and adapt to the continually changing industry.
Pointers for Graphic Design Businesses
Below are some ideas on video production for graphic design businesses.
1. Video Marketing
Video marketing uses videos to promote products or services and to increase engagement on digital and social channels. Graphic design is a big part of the marketing strategy of any business. If a designer understands a brand and its marketing goals, they’ll create those emotional connections and experiences that build a customer base.
With the popularity of marketing videos, brands are always looking for fresh ways to reach their customers. Graphic design businesses can take advantage of this connection by using their knowledge of color schemes, imagery, and visual movements to create the right videos for their targeted audience. Visit the following link to see what a marketing video looks like:
2. Animated Videos
Animation is the simulation of movement created by a series of pictures. Animated videos create concepts that text or live videos can’t express. Designers can make characters talk and act whichever way. Through digital models, designers can effectively show how mechanisms and processes work. Although there are different types of animation, graphic design businesses can benefit from creating motion graphics.
Motion graphics take designs that would be otherwise static and give them animation and movement. They are best for outlining or emphasizing facts and illustrating a point. Motion graphic videos can break down complex services or products and memorably present them. The creative industry seems to be steadily moving toward motion visuals. Graphic designers need to follow suit and be ahead of the curve.
3. Social Videos
A social video is any video content that you create and share through social media. Such video platforms are gaining popularity by the day. Social networks require different types of videos to reach different audiences. Graphic designers can therefore use their skills to tailor video content to suit the intended demographics for specific social networking platforms.
Many supporting graphic design elements can augment social video content. Graphic designers can create appropriate typography or engaging vectors, icons, and objects for video post-production.
4. Customized Videos
Customized videos are an excellent way to introduce a subject to the world in a personal, digestible, and engaging way. Often referred to as explainer videos, customized videos are effective for sharing on website homepages, presentations, and training materials. Graphic designers can develop photoshop images, attractive typeface, shapes, and other instructional symbols for these customized videos.
5. Training Videos
It has become common to use videos for training and education purposes. A captivating and comprehensible training video makes the learning process quicker and more effective. Training videos are mostly instructional, so naturally, they have background illustrations and infographics, charts, and diagrams. Graphic designers could take advantage of such needs and provide the needed visuals to enhance these training materials.
The consumption of videos is increasing in this digital era, whether for personal or professional purposes. Graphic designers can become an invaluable resource by producing graphics that will truly amplify video content.
Videos are well poised to take up more human attention than other forms of media. Thus, graphic design businesses can take advantage of this opportunity whenever possible.