6 Ways to Effectively Market Your Jewelry Business Online


If you’re a business that sells jewelry, you’ve probably figured out by now that it’s not going to get very far without a website. Whilst your online presence through a website is important, successfully marketing your products is also so much more. 

The world of e-commerce can be complex, but by taking in these digital marketing techniques, you can help increase your revenue for your jewelry business. 

1) Design a Website

This is where it all begins. A beautiful and stylish-looking website is important to captivate customers, however, it needs to be technically savvy too. You will want someone who knows web development well to help you create your site. 

The site should be easy-to-use, quick to load, and, ideally, optimized for smartphones. Create a gallery that accurately displays all of your jewelry items, and a navigation menu that makes it simple to find things. You can make categories, e.g. Statement Rings, Diamond Engagement Rings, Silver Necklaces, and so on. Try to compact categories and allow for a filter feature on searches.

2) SEO

Search Engine Optimization is a key ingredient to successfully market your jewelry business online. Where a page ranks on a search engine can be a defining factor in how much traffic approaches your website.

Clue yourself up on relevant metadata. Also, use popular keywords frequently in your content and meta titles, and keep descriptions short and to the point. By doing this you can rank higher on search engines. 

3) Call to Action

On your website, you want call-to-actions that are crystal clear, not misleading, and can convert visitors into customers swiftly. Try to get a call-to-action on most of your pages so visitors know that option is there whenever they desire. A call-to-action button should be labeled something like ‘Buy Now’ and not ‘Click Here’ so you don’t end up deceiving people.

4) Create a Strong Social Media Presence

Social media is a really effective way to boost brand awareness for jewelers. The great thing about selling jewelry through social media is that jewelry is attractive to look at, and social media is all about aesthetics. Post photographs of your jewelry regularly (off or on) and make sure it portrays them well.

Keep your business active on accounts, so they don’t look like they’re going stale. Post content that will grab attention, and ideally lead followers to your website to ‘Get Shopping!’. Also, interact with followers, this helps create a good reputation for your brand. 

5) Promote Your Jewelry with PPC

Pay-per-click (PPC) advertising is a favorite for marketers as it’s an easy way to bring in revenue. Through PPC companies can also gauge which parts of their marketing campaigns are successful. 
With PPC advertising, you have control over where your ads are placed, meaning you can target audiences that are most suited to your jewelry products.

6) Use Email Marketing

Email marketing brings in one of the highest Return On Investment (ROI) of any other digital marketing platforms. Aim to build up a substantial mailing list, through authentic means, to email people regularly and keep them updated about your jewelry. 

You can build ‘sign up to our mailing list’ features on your website, or incorporate it into your social media channels.  Let people know that they may get special discounts, store news, and a first-look at products by doing so. 


If you want your business to be successful in marketing its jewelry online, following these tips should help. Thorough market research, knowing your audience and not being afraid to get specifically hired help for the job should further assist your business in thriving in the online sphere.