How to Create and Run Successful Instagram Marketing Campaigns


Instagram is the perfect place to promote your brand, expand your customer base, and engage your target audience. Having a complete content marketing strategy for this social platform is crucial, but in some cases, you’ll want to achieve a specific goal, like connect with new customers, build brand reputation, or launch a new product.

Enter – Instagram marketing campaigns.

During an IG marketing campaign, you are attempting to achieve this specific goal over a short period of time. All the content in the campaign is focused on a single, measurable target. For these reasons, Instagram marketing campaigns can be tiresome, but if executed right, they produce results and insights quickly.

In this article, we’re offering a list of 6 tips that will help you create an effective Instagram campaign.

Determine Who Your Audience Is

When it comes to marketing campaigns, understanding who you are trying to reach is very important. Knowing who your target audience is will help you create content that they actually want to engage with. The more information you have, the more you’ll be able to tailor your IG campaigns to the wants and needs of your audience!

Follow your audience on Instagram to find out what types of posts they like seeing both on their feeds and on your account. You can also use Instagram’s “suggested” feature to research your ideal customer. Research your followers and customers, and when you find someone that reflects your target market, click on their suggested tab to find similar users.

Set Clear Goals

Before you start working on your campaign, it is very important to actually plan it first. If you want to have a successful IG marketing campaign, you need to have a clear objective. Think about what you want to achieve: Is your goal to increase the number of sign-ups, raise brand awareness, build an email list, or sell a product?

Your goal needs to be measurable so, for instance, if you are trying to expand your audience, set an objective for how many people you want to reach while the campaign is running.

Plan the Content for Your Campaign

Once you have defined your objectives, you should start planning your IG campaign posts. Create a content calendar or a roadmap of the Stories posts you plan to share every day. If you are working with influencers, coordinate with them, and ensure they post on a particular day that makes sense according to your content calendar and don’t forget to leave room in your calendar to regram posts which will come after you have launched your IG campaign.

In addition, check if every post makes sense on its own, while at the same time reinforcing the overall message of your campaign.

Having a strong content plan in place before you launch the campaign will make it easier for you to maintain consistent creativity and quality throughout.

Work with Influencers

Did you know that there are 500k active influencers on Instagram? That’s right, and nearly 70% of US marketers plan to spend most of their influencer budget on Instagram.

Care to join the influencer bandwagon?
After you have created the content for your campaign, it’s time to make sure that it is seen by as many people as possible.

One of the best ways to promote your IG campaign is by collaborating with influencers. In the case of IG influencer marketing, this means identifying influencers, photographers, and bloggers who are relevant in your industry and who have a big following. Reach out to these people to check if they are interested in working with you.

With influencers that have a large following (more than 10k followers), you’ll need to pay for sponsored posts. However, there are also ‘smaller’ influencers who are willing to trade products for promotion.

If possible, try to work with a few influencers for your Instagram marketing campaign. This will give you exposure to larger audiences

Manage Your Instagram Campaign

Creating and running a successful IG campaign is not easy, especially when you don’t have much time. The good news is, an Instagram management tool can help you significantly improve your productivity on IG.

The best Instagram management tools will help you organize and plan your marketing campaigns and schedule posts ahead of time, allowing you to focus on engaging with your audience and promoting your marketing campaign.

Don’t Forget About Your Budget

In a perfect world, you would have an unrestricted budget for your marketing campaigns, but in reality, your funds are most likely limited. This means that you’ll have to make adjustments to your techniques or run shorter IG campaigns.

When coming up with a budget for your Instagram marketing campaign, think about the techniques that best match your objective and ensure that those costs are included. In addition, take into consideration Stories and promoted posts, which are a must, as well as working with influencers and organizing giveaways, which come with extra costs. Plan in advance and gather all the information and then incorporate it into your budget.

Final Thoughts

In order to run a successful Instagram campaign, you need to keep in mind the above-listed 6 factors. Instagram is definitely one of the best channels for businesses, and having a solid strategy and compelling photos can help you easily spread the word about your brand and reach new audiences.
Remember, when it comes to Instagram marketing, a little creativity and planning can go a long way!