When opening up an email or searching the internet, you are surrounded by pictures and words. Just like there are hundreds of different diet programs out there from intermittent fasting to keto, competition for the written word is fierce. Health enthusiasts have to compete in order to get people to believe and pay for the programs that they are offering. To do this, it is not only the words that they put on the page that matters. Ensuring the documents that they are sending out emails and putting on their website are just as important. Here are some tips on how to make documents more visually appealing.
Many people prefer to skim through the text of an article and then read the details that appeal to exactly what they are looking for. One of the ways to reach these people is to break up the writing by using headings. A heading will help to organize the article into sections, which will appeal to many people. There are three types of headings that can be used, a statement, a topic, or a question. Question headings are the most important and statement headings are next. Topic headings have a place, but are not as important as the other two.
Use White Space
A document that is text heavy often results in the intended audience missing the point as they simply get lost in the text. One way to address this issue is by using white space. To utilize white space, use larger margins and break down the ideas of the document into smaller more consumable pieces. Side bars and lists are great ways to break up a document to make it more palatable to the reader. It is important to note that too much white space can be distracting and take away from the article, so find a balance.
Visuals can be very useful in relating information. There is some information that is simply too difficult to put into the right words. Using visual aids can help to make the content a bit easier to understand. Try using images throughout the document. Depending on the topic, visuals such as graphs, maps, photos, and infographics can be used to help get your message across.
Remember the Audience
As you are creating a document it can be quite easy to focus on what you want the audience to know and forget about making sure the document is created in a way that makes it easier for the reader to understand. Setting up goals for the document as it is being created is an easy way to help keep you on task. This will help ensure that your document is portraying the message that you desire.
The visual appeal of an article is important as a reader may simply pass by an article that does not catch their eye. Taking the time to ensure that the documents that you create are visually appealing is one of the best ways to improve traffic to your website.