Photos, like images in general, can play a crucial role in marketing – anyone with at least a bit of knowledge of visual content will tell you that. Photos make it possible for potential customers to focus on your brand. What is more, they come in handy to show its background, encouraging and fostering greater interest in it. Here are 5 ways professional photos can elevate your brand image.
1. Professional Photos Deliver Original Visual Representation
Professional photos are universally appealing, and that’s the main reason they are used to market products and brands. When someone likes a photo, they process the message it is sending at once. An authentic image is naturally more effective in this regard.
The images brands use to promote and market themselves successfully are both easily identifiable and unique. The image style should be consistent from the beginning of the marketing campaign and across all the platforms used for promotional purposes. It’s tempting to use stock images, but they don’t show the real product because they themselves are not authentic. They lack what a professional photo has – a unique visual style.
2. They Create More Possibilities
It’s easy to use photos of your products or services across different public platforms, and you should do that whenever possible. A professional photo will show your best results if you decide to share the photos with reporters or bloggers writing about your designs. People will want to download the photos, so you can post them on your company’s website as a portfolio.
It’s always a good idea to get photographs of your services or products taken at special events like conferences and conventions. If these events are annual, this approach will help your brand increase the number of product images that can be used for marketing and promotion. This will bring benefits to your brand for years to come.
3. Professional Photos Tell Your Brand’s Story
Every brand uses visuals to tell its story regardless of their background or industry. When something comes with helpful images, it becomes easier to understand. Visuals help translate a brand into something relatable and recognizable for an audience. Professional photos bring everything together after you’ve decided on a logo, font, and the other design elements. They lend your business an extra layer of appeal and a personal touch. Beautiful images will also help sustain your audience’s attention.
Brands need to establish a consistent visual style from the start if they really want to tap into the potential of an image. By aligning images with the essence of your brand, you’re ensuring consistency, thereby standing out.
4. Show Your Products in the Best Light
Businesses selling services and products with a powerful visual element, like clothing, jewelry, or interior design, are well aware of how important it is to give them focus in the marketing process. A professional photo goes above and beyond mere product display; it shows your brand’s products in the best possible light. High-quality images can make a small business look larger and well-established and will show that what your brand is offering is different from analogical products currently on the market.
When they say a picture’s worth a thousand words, they’re not just talking. You can add information to an image, which can be crucial if you’re selling physical products. Professional photos can be helpful even if you’re selling services. You could display images of satisfied customers with their testimonials, show your services in action, or even upload a collection of images of finished results on your site.
5. Professional Photos Highlight Important Components
If you have a notably successful product or service or a highly recognizable employee, a bespoke image will help emphasize that. This is a highly effective tactic if you want your brand to stick out in people’s memories. Consider approaching things innovatively – share great images of what makes your brand unique across your marketing platforms, and you’ll be remembered. A professional photographer can prove indispensable to this end because images have a big influence on potential clients’ perception of your brand.
Having professional photos on your website and social media will go a long way toward creating an image of a well-established and reputable brand. Companies need professional images because the latter lend an air of expertise regardless of the industry.
Professional Photos Stand Out!
This is an undeniable fact in the age of Smartphone and stock photos. Even pictures taken with the highest-end Smartphones can’t compare with the quality a professional photographer can deliver. These people possess the necessary creativity, technical knowledge, and high-tech equipment to create outstanding images with the distinct style and appeal your brand wants to project.
Your brand needs images produced by professional photographers if you’re aiming to convince your current and future clients of the superiority and uniqueness of your services or products.
Jose Soriano is a photographer, visual content creator and blog writer with over 10 years of experience. He is working with start-up businesses, top commercial brands and other amazing people, helping them to achieve their visual goals. You can see his work in the photography portfolio and check articles on his blog.