Mastering Color Theory For Web Design


When it comes to web design, the choice of color is very important. Most people’s moods and behaviors change depending on color. And there are various elements of color that make it warmer, cooler, or neutral. For example you can check 70s color palette. Different colors trigger different effects on men and women. Therefore, age and gender-oriented color preferences must be taken into consideration. Just like how proper grammar is critical in do my homework, mastering the color theory is extremely important in web design.

Color Scheme

Color scheme is integral. That’s why most designers utilize the color wheel to achieve a perfect balance between various colors for developing iconic logo designs and building user-centric web architectures.

The Power of Color in Web Design

Color theory depicts how different colors blend together or don’t. While you might not think about the effects of color on those visiting your blog, it is worth noting that it’s a very critical element of building the perfect website. Everyone has their own psychological association with some colors. Even the shade utilized will make a difference. For instance, a softer blue shade evokes calming effects while stronger shades signify strength.

Choosing the Right Colors

It isn’t an easy task choosing the right colors; it demands effort and creativity. You should be conversant with the basics of the color theory and have a taste for good aesthetics. Different web design elements, including fonts, the background, as well as the navigation bar should incorporate complementing and well-blending tones, shades, and colors. If you want to draw more people to your website, utilize interesting colors. From the color wheel, you can either choose primary, secondary or tertiary color types.

Use the Right Colors to Invoke a Reaction

Colors are can be very powerful for inferring a reaction in web users. You can utilize different colors to compel users to respond to a certain matter or call-to-action. Cold colors are soothing while warm tones invigorate the audience. With the right color choice, you can create an ambiance of warmth, elegance, and stylishness.

The Tools you can Use

To explore your own creativity without necessarily having to borrow from the established rules for choosing perfect color combinations, you could try using any of the following tools.

– 1. Kuler
Kuler is an extremely powerful tool created by Adobe. It’s aimed at providing a simple, intuitive way for creating a color palette. Each color on the palette can easily be modified or used as the base color. Plus, there’s an option for saving and publishing palettes as well as various community entries to choose from. Under each color, there are export codes provided, including hexadecimal.

It’s important, however, to note that the interface can sometimes be cumbersome, adjusting a specific color’s vibrancy might alter the whole palette. But if you have an elaborate understanding of concepts and the patience, Kuler is the perfect tool for you.

– 2. Color Scheme Designer 3 (Paletton)
Paletton is quickly becoming a preferred tool for most web designers, especially those with strict timelines. With an extremely intuitive and controlled selector, the tool provides a considerably low entry barrier. The choice of color principles can also be accessed in numerous options. Features such as sample website previews, adjustable palette’s saturation, and color-blind overlays make Color Scheme Designer 3 a favorite for many.

Complementation is Important

Don’t forget about complementation. This refers to the perception of color in relation to other colors. Usually, people find colors occupying opposite ends in the color spectrum to be more appealing. This is because they create a happy medium that’s more attractive to the eye. Instead of straining to accommodate a certain portion of the color spectrum, your eye is provided with a balance. Complementation is commonly applicable to the Compound plus Triadic color scheme, which can take your design experience to another new level. Mastering the intricacies of the color theory will only give you an upper edge in the web design industry.


Color defines almost everything. From interior office spaces to web design—color makes things look better. For instance, color makes even documents look better. You have hired a thesis writer and has done a brilliant job. You’ll want to take your paper to a designer to make your paper more appealing with rich colors. Thus, as a web designer, it’s important to understand how you can use colors to your advantage. Use the colors that can invoke a reaction and complement them.