The Top 3 Pros And Cons To Custom Design Vs. Website Templates


Online visibility is the new lifeblood of business and the more professional your website looks, the better the credibility it gets. When creating a new website for your business one of the major decisions you have to make is whether to go for custom design or a website template.

Let’s look at the top 3 pros and cons to custom design versus website templates.

Pros and cons of custom designed websites

1. A Unique Design
The biggest advantage of a custom design is that your website will be unique and you will have a better competitive edge over your competition.

2. Custom Websites Are Expandable
With a custom design, you can add customized features, that are not only easy to manage but they are also, scalable and flexible.

3. Support From Skilled Developers
You will enjoy support from the company that built your site. Thus, if you have troubleshooting problems or fixing bugs, your account service person will always be a phone call or email away.


1. Higher Costs
A custom web design will cost you more than a website template would. Therefore, if you are on a tight budget, it would be advisable to use a website template.

2. They Take Longer To Create
Since custom websites are created based on business owner specifications, they take a bit longer to develop. Therefore you should prepare early since your project might be subject to delay.

3. You Need To Be A Coding Whizz To Customize A Website
Nowadays, almost everyone can create a website template. However, to create a customized web design you will need to have some knowledge in HTML, CCS, and coding.

Pros and cons of website templates

1. Templates Have A Cheaper Cost Upfront
Website templates are much cheaper in the beginning as compared to custom designs. This makes them an easy choice for startups and DIYers who need a website quickly and on a low budget.

2. You Get What You See
A website template is pretty much set up for you. Thus, there is no room for any unpleasant surprises when it comes to the design.

3. They Have A Shorter Development Time
As compared to a custom designed website, website templates have a shorter development cycle and even with very little knowledge of how websites work, you can upload photos and put in your information rather quickly.


1. Your Website Won’t Stand Out As Much
One great disadvantage of website templates is that there could be a ton of other users with the same template. Your competitors too could be using the same template and this means that your website could get lost in the cyberspace or look like an inferior counterfeit.

2. Some Templates Are Not Search Engine Friendly
Since website templates are not designed to be search engine friendly, your website might fall at the bottom of search rankings. Your website could also have major issues with support and browser compatibilities.

3. They Are Difficult To Customize
Website templates are also difficult to customize according to your needs. It is highly likely that the template you buy online will have many features that you do not need and these features could be the reason why your website is bloated and slow.


Every business is different and before making a decision, it is advisable to evaluate the pros and cons and decide which one is best for you. For all your website design services, Let MARION build a goal-oriented website for you.