Why small businesses should invest in web design


Starting up a business is an incredibly exciting time; from registering your company name to the first order, there are many different things you’ll have to think about. One thing that definitely needs your attention in a small business though is your website.

It doesn’t matter whether you have an e-store or an online marketing portfolio, the digital sphere has become a vital arm to every business sector, so it’s definitely worth the investment in quality design. Not convinced? Hopefully these three reasons will be enough for you…


It boosts performance

Only by hiring in an expert will you be able to create the subtle balancing act between fantastic creative design and a site that performs well across devices. On the one hand, it’s been proven that audiences respond more favourably to sites that are image led, and prefer less text-heavy pages that are time consuming and conflict with their on-the-go way of browsing.

On the other hand, if you have the wrong kind of files and placement, they can hugely affect performance. Large files will take a lot of data to download, and customers are likely to get frustrated and go elsewhere. Hiring a professional means that they’ll be able to create you an innovative design that hits the right visual note. Ecommerce stores in particular can benefit from this, as the correct understanding of call to actions in these sites will help you to drive customers down the buying funnel.

It builds your traffic

Website design these days can enhance your SEO and help to drive traffic towards your site. By making sure that your site is optimised for mobile devices, you’ll be complying with the latest and most important Google algorithm. “Mobilegeddon” was released last year, and basically means that all companies without websites that easily convert for mobile will automatically be bumped down in Google rankings.

Aside from a mobile-optimised design, you can also incorporate metadata and SEO language into your web pages. All of these elements together will mean greater visibility and ultimately more people will discover your products and services. This can be a tricky field to navigate though, which is why it’s worth an investment into a company like like www.perth-web-design.com.au to help you get the best possible results.

It helps your industry reputation

Part of growing as a business is networking and establishing yourself within your industry community as an expert – this is something that a good quality web designer can help you do.

Whether you need perfectly crafted content, tailored language that speaks directly to your target consumer, or a company blog incorporating into the design so that you can keep your audience up to speed on the sector, all of this will help to build your reputation. A blog will also ensure regular, relevant content being published online, which also helps to boost your SEO at the same time.

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