ARTICLES Archive

The New Age of Marketing

What is marketing? Dictionary.com defines marketing as the “total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” The Business Dictionary goes further by stating it is …

How To Step Up Your Mobile Marketing Game?

First things first – what is mobile marketing? Any guesses? Well, yes, it has something to do with mobile devices and marketing. Technically speaking, it is a set of business marketing strategies that are optimized for smartphones and other mobile devices. An …