ARTICLES Archive

8 Tips For Creating a Brand

Your brand is the face, the portrayed personality of your business, and a good brand is something that the consumer will connect with on an emotional level which will help your business become more visible and grow. So creating the right brand …

Identifying Your Brand Elements

While some people tend to use the terms “brand” and “company” interchangeably, they are not the same thing. A company exists to provide a product or a service to a specific group of people. A brand is a company’s promise to deliver …

Why Should You Outsource Software Development?

As the technology revolution took the world by the storm, it also affected the corporate ecosystem and reshaped the business environment. Although the new breed of entrepreneurs already acknowledges and comfortably embrace the need to develop technology-driven business systems, conventional entrepreneurs still …