A logo design is the cornerstone of a brand identity. They help in portraying the long-term vision and direction of the company and its business activities. But in the current state of fragile economy, businesses require a steadfast visual representation for their corporate identity. The challenge for a creative designer is to inculcate such features in the logo that it displays growth and prosperity. One such technique that achieves the same is called sequential logos.…
Regardless of what business genre you operate in, identifying your target market is the key to success. Not only does this help in narrowing down your marketing efforts, it also helps you in cost-cutting. This is because in today’s miserable economic conditions, no business can afford to serve all and sundry. Hence, a clear and well-defined target market is prudent in effectively serving a niche customer base.