We often think in terms of art imitating life and most of the time our web design is intended to reflect real-world advertising. But for businesses that spend more time online than in other mediums, it can be a challenge to make life match their art.

It’s easy to forget that in spite of this digital world we live in, it’s important to make sure that we are engaging in off-line work that supports everything we do on the web. Often times that may mean creating marketing materials that are tangible. But if the majority of what we do is web based, then everything else we create should support that in content and visual conception.