Mike Davidson, CEO of Newsvine a user-updated news blog, remarked that, “Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.” Although thought provoking ideas and well written articles are important, a great deal of your success as a site has to do with design and performance.
In the book Mindless Eating, Brian Wansink describes a lot of the senseless food phenomena that influence our eating habits. One of his findings is that presentation not only would influence how likely someone was to buy a particular food product, but also that it’s packaging would influence the way it tasted.