As hard as it may be to believe, the year being 2019 means that we’re slowly closing the last chapter of this decade. And in the past 10 years, the Internet has changed and grown in ways no one could’ve predicted. Many interesting new web-related technologies have appeared in the past couple of years, and each has influenced the way people approach web design. With that in mind, it’ll be interesting to peruse the web design trends for 2019; after all, this is the last call for any web designers who want to leave their mark on this decade with innovative ideas.
We all know about the supposed rule that sans serifs are meant to be on the screen, and that serifs are meant for print. But, if you take a look at the more innovative web design trends for 2019; you’ll find that this balance is changing. Many designers want to shake up the regular norms and conventions, and swapping out the clean and readable sans for something bolder is definitely an emerging trend.
Serifs are a natural fit, seeing as they’ve got quite a lot of character; plus, they’re more prone to adaptation than most people think. Especially when it comes to industries that are crowded, which means that companies need their websites to stand out. More and more moving company website design professionals are opting for serifs, for example.
Black and White
Naturally, you won’t easily find a more important element on a website than the color palette. The color is what gives a website its mood and ambiance, and it’s hugely important for brand recognition. Lately, though, quite a few brands have opted for black-and-white designs on their websites. It’s one of the more interesting web design trends for 2019, as relieving yourself of color means having to create other visual landmarks to guide visitors through the website interface.
Typically, web designers set up pages for systemic grids. However, one of the recent trends has been a shift towards smoother lines and more natural shapes. Up until now, straight geometric shapes like triangles and squares have added an atmosphere of stability to any website. However, recently, designers have become more enamored with providing a sense of comfort, familiarity, and accessibility. That’s why more organic shapes have been the most natural choice for those who want to appear more original.
Let’s be honest; you won’t find a list of web design trends for 2019, or really any kind of trends for that matter, without the appearance of something retro that’s making a comeback. And in this case, we’re talking about a piece of retro design that’s been making the rounds on quite a few websites: glitch art. This art-gone-wrong is a sign of contemporary times, where computers are so omnipresent. Gone are the days where they were just tools for a job: today, they’re a part of the everyday culture. And in turn, glitches are a part of them. This means that glitch art is a sensible choice for designers who want to appear both Zeitgeist and innovative.
The rise of micro-interaction serves one simple purpose: to give the users a surprise, and craft an event that appears to be extremely human and inviting. But what are those, in the first place? Well, in each instance where a user does something on a website and gets an action-specific response – that’s a micro-interaction. Like when you refresh a website, and a beep plays. This has been becoming increasingly popular, as a bunch of smaller interactions makes a user feel like they’re a part of the website themselves.
For a while now, chatbots have been ‘the next big thing’. However, this technology has simply not been advanced enough to be one of the mainstream facets of web design. However, with the latest web design trends for 2019, this is slowly changing. Lately, chatbots have been becoming more efficient at machine learning, and AI advancements mean that this will only become more prevalent in the future.
Really, you don’t need us to make an explainer video to let you know that video content is important on the Web – or do you? See? Exactly! Having video content on a page is not only important for achieving page diversification but it also allows brands to reach visitors who don’t have the inclination nor the time to go through walls of text. Plus, Google now features standard web pages below video content; making video production more important for websites than ever before.
Not every single one among the recent web design trends for 2019 has been about making bold changes. In fact, there are plenty of facets of web design that have remained the same; like minimalism, for example! This is still the go-to look for most well-designed websites out there. The less content and elements there are on a page, the less thinking the visitors will have to do.
As we’ve mentioned in the beginning, the previous decade has been one of seismic paradigm shifts in the world of tech. And the relationship between mobile devices and desktop computers is a good example of that; especially in regards to the Internet. Lately, mobile browsing has completely pushed desktop browsing to second place. And with that in mind, website designers have accepted the importance of keeping websites optimized or thumb browsing.
Far too often, web designers forget that the Internet is, well, a World Wide Web; emphasis on the ‘world-wide’ part. Meaning that the content on a website that aims to reach a global audience has to reflect that. People want the ability to relate to the content they access, after all. That’s why diversity has been one of the most interesting web design trends for 2019.