When it comes to making a lasting first impression, few elements of your business are as crucial as your signage. Whether it’s the bold lettering on your shopfront or the directional signs inside your premises, well-designed signage plays a vital role in communicating your brand and guiding customers. However, even the most well-intentioned designs can fall flat if a few common mistakes aren’t avoided. Here’s what to watch out for when designing your signage—and how…