Landing page can help you maximize your marketing efforts, but what makes a great landing page? According to Unbounce, an effective landing page highlights the following elements: your Unique Selling Proposition (USP), the hero shot, the benefits of your products and services, testimonials from real customers/partners, and at least one CTA (call-to-action). Most likely you know that USP is a clear statement that shows what’s unique about your brand/products. It is usually mentioned in the…