This year, Content Marketing Institute discovered that 93% of marketers use social media as a content marketing tactic. In its 2016 B2B Content Marketing Report, the institute found that whilst average marketers use social media across six different platforms, only three of these, namely Facebook, Twitter and LinkedIn, are rated as being effective by over half of respondents. Since B2B companies are less likely to interact with their audiences in the same ways that B2C…