If you work in an online industry, you’re probably familiar with the terms subscribers, bounce rate, conversions, signups, and sales. Getting your website to perform for you and reach your goals is no easy feat. Luckily, tools are available to take guesswork out of the equation when it comes to what works on a website or email campaign.
Whatever line of work we are in, we are bound to get stressed at some time or another but as a freelance graphic designer in particular, there are also added pressures.
Everyone is getting social these days. Be it Facebook, Twitter or the very recent Google Plus, users are flocking towards social sites to engage with friends, family members and people they care about in real life. As a web marketer, you can no longer ignore social networking sites, because the numbers are growing every single hour.
Working in a great company or for serious projects is a challenge for everyone but at the same time the happiness of realizing something important is counterbalanced by the huge difficulties. Many people, many tasks, many deadlines mean nothing more than many problems; the level of complexity and interactivity are determinant factors in the equation of success.
Steven Paul “Steve” Jobs (February 24, 1955 – October 5, 2011) was an American computer entrepreneur and inventor. He was co-founder, chairman, and chief executive officer of Apple Inc.Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in Toy Story (1995) as an executive producer.
There is a snapshot in every designer’s life that captures all emotions: excitement, fear, anticipation, dread, confidence, and hesitance. All of these gut-wrenching feelings stem from one single act, an act in which designers will perform several times throughout their careers: the anxiety-inducing portfolio submission. Unlike many other occupations, designers must open themselves up for instantaneous judgment and critique before ever having the chance to meet in person those casting a critical eye.
We are passing a very difficult period for the worldwide economy and the near future seems to be troublesome, not offering any pleasant moments. All people around the world are paying double attention to each dollar spent and the transactions are significantly dropping. As a result of these problems, the demand for web services is lower than the offer so any web designer really has to “fight” for a project. Many freelance web designers are lacking clients, but a serious and talented specialist has no problem in gaining projects. Usually, the number of clients is proportionally to the money received, so the reason of having more and more clients is obvious.
A digital portfolio is the introduction to a designer’s premier skill set. Along with a well-crafted resume and cover letter, a killer digital portfolio can be the winning combo to landing your dream design position.
When creating a digital portfolio, be mindful of what to include and the effort it will take to showcase your design skills. I have collected information throughout my career to produce these five rules to follow during any digital portfolio creation process.
Youtube has been known for some time as one of the biggest and most popular time wasters on the web. But there are also many practical, educational and marketing values that have been found as it has expanded, especially since Google took it over a few years ago. This has led many companies to turn to the social media site to share commercials, contests, ideas and, best of all, get plenty of feedback from consumers and fans.
What is great usability for a website? Usability means being able to find exactly what one is looking for while spending the least amount of time doing so. It can also mean accomplishing something through a web site, but still while spending the least amount of time doing so. The keywords are find and accomplish, as that is what the end user of a web site aims to do by visiting a web site. There are key elements in helping the end user accomplish what it is they have set out to do. The best usability for a website contains the elements of search, descriptive titles and keywords, site map, related pages, and contact.