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Matt Payne

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When it comes to establishing brand identity, nothing is more important than a company’s logo. As soon as we see the Coca Cola or the Apple logo, for instance, we know exactly what the brand is and how it makes us feel. Whilst a successful logo should be instantly recognisable, some companies decide to incorporate something a little less recognisable into the design too! Here are 25 creative examples of hidden messages within brand logos…