What is great usability for a website? Usability means being able to find exactly what one is looking for while spending the least amount of time doing so. It can also mean accomplishing something through a web site, but still while spending the least amount of time doing so. The keywords are find and accomplish, as that is what the end user of a web site aims to do by visiting a web site. There are key elements in helping the end user accomplish what it is they have set out to do. The best usability for a website contains the elements of search, descriptive titles and keywords, site map, related pages, and contact.
A person visits a website. This website is cluttered with links, moving ads, and to make matters worse the content of the website that the user is trying to access is dim, unimaginative, and takes clicking through a few links to access. This type of website will not win visitors over and will definitely not get visitors coming back. A great website should be clean, to the point, with visually stimulating content that makes people want to come back again and again.
Building traffic to a new website can be a concern for anyone not familiar with the online world of marketing. This article aims to inform the reader of key factors that will improve a websites ranking in major search engines, which in turn creates more traffic. Through the use of local search, using specific phrases on a website, and building internal and external links, one can build the reputation of their website with the major search engines. Doing this raises the probability that targeted audience will find a specific website through a search engine such as Google.com. Utilizing local search, specific phrases, and building internal and external links will build traffic to any given website when done correctly.
Introduction
One of my favorite all time quotes is from the movie “The Matrix” when Morpheus sits down with Neo and says, “You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes”. This can be said of small business websites in 2011. You can stay with what you’re currently doing and pretend that your website will do just fine, or you can wake up and learn about 6 things in 2011 that will make your small business website out perform the competition.
With the huge amount of web browsing done these days, a web designer can’t afford to let their viewers leave their website due to bad design. A well built website should have 3 key elements that help viewers find what they are looking for. These keys are structure, usability, and content. Using these three keys will help web designers create a well designed website every time.