One of the greatest pieces of advice that applies to the worlds of business, marketing and design is KISS – Keep It Simple Stupid. As a designer, your primary goal is communication; you want to visually convey a message, spark emotion and motivate action. And the best way to do this? Keep it simple. You know that minimalist design is more difficult than it looks, yet is incredibly powerful when it comes to helping viewers…
As a graphic designer,chances are many of your design projects are web-based – and clients want one-stop shops.A plethora of technologies and platforms make it impossible for one person to be a jack of all trades,and you probably don’t even want to.You’re a graphic designer,after all,not a web (or mobile or app) developer,and you want to focus on creating high-quality designs for your clients.Thus,in order to completely fulfill clients’ needs and desire,you need a web…
Want to be a successful freelance graphic designer for a long time? Want to build long-term client relationships who give you repeat business? Want to establish a name for yourself as the go-to freelance designer in your field? Then do not make the following five surprisingly common mistakes that can cost you your freelance design job. Don’t listen This is a major point of contention within the freelance design industry: a client wants one thing,…
If you’re a freelance graphic designer you know what a circus act it can be to juggle your marketing, sales, accounting and other business operations – all the while finding the necessary time to actually design things for clients. It can be easy to get comfortable with just a handful of clients and to stop actively promoting your services, but to do so can be the death of your business. This is especially true if…