Trends are changing faster than they did ever before. Businesses are in intense competition with each other, technology is quickly advancing, and younger generations are not as accepting of their parents’ preferences as previous generations may have been. This means older companies need to evolve and update the branding that they are so closely associated with. This involves much more than updating a logo. Companies know that it also means improving the technology involved with…

People who trust your brand are much more likely to give your products or services a chance. Customer and client testimonials, along with other direct statements from people you’ve worked with, can make your brand seem much more trustworthy. A real quote from a previous customer can help prove how seriously your business takes customer service — plus, what kind of things you do to make customer service a top priority. This is how any…

Marketing is one of the most essential parts of running a successful business, and this is something that you have to make the best of right now. There are so many things that play a role in helping you to promote your business more effectively, and this is not something you should be scrimping on. It is important to make sure you have the best possible business marketing strategy you can get as a business,…

When trying to determine the best path for a freelance career, many people gravitate toward web design or web development. For newcomers to this world, the similarities and differences can be confusing. While there is an overlap between the two roles, there are some notable differences. Here are the differences between web designers and web developers, and how they work together. What Does a Web Developer Do? A web developer works on the back end…

Today majority of established companies are receiving constant pressure from different bodies. Investors, non-governmental organizations, company employees, and shareholders. All are demanding transparency on sustainability and socially responsible practices, seen through the Environmental, social, and governance ESG reporting. ESG is a factor that has gained popularity and concern over the years. Many investors and clients demand to know the impact they have on the world how they can make it better by maintaining good environmental…

Marketing strategy is the core pillar of any thriving business. The strategies affect both entrepreneurs and potential clients. A well-planned company produces more revenue compare to randomly planned enterprises. These give insight into every client’s needs and how to handle every business challenge uniquely. To implement a business strategy in the modern world. An entrepreneur will require proper online marketing tools. These will help reach more customers fast and effectively. Online marketing strategies have helped…

Website design has evolved over the years since the first time a website was ever created in 1991. What would have passed for the best design a decade ago might not be the standard  today. Almost 2 billion websites have been created on the world wide web so far and, with the evolution of technology in recent times, developers have found a way to improve website design. How your website functions goes a long way…

Social media platforms have not only connected the world but everyone in the world is certainly connected to social media today. Whether you are a business owner or a client, you have undoubtedly used social media to buy, sell, advertise, market, research, or enquire about a particular product or service. And if you haven’t, then it is high time you begin. As a business owner, social media is one of the most important communication tools…

If you’re already at the stage where you’re choosing your portfolio website builder, it’s safe to assume you know a thing or two about creating this. But you’re also aware of the fact that the devil is in the details. In the case of an online portfolio website, these small details can make the difference between okay-ness and greatness. You probably already know the basics. You’ve probably already chosen a portfolio website builder and added…