Creating a website is something every business owner knows they need to do. However, when you talk to a developer about a company site, you discover there are numerous options available. The most popular platform is WordPress. You can create unique pages with minimal programming knowledge. Today we are going to learn why so many prefer this platform over the numerous other options available. What is WordPress? WordPress is more than a platform with a…
If you are still running your business as a brick-and-mortar operation, the idea of blogging to get more customers might not have crossed your mind as being necessary. Nevertheless, this approach can generate a lot of interest and increase the foot traffic into your store. Starting a blog can be overwhelming, but such skills can be learned in online courses or consider outsourcing the blogging. Here is how a blog can get more customers into…
Learning a foreign language requires a lot of patience, time, and dedication. Your native language comes to you quickly, but that’s not the case with foreign languages. If you tried learning a language before and gave up because of how difficult it was, you may think that you don’t have the potential to become skilled in more than one language. But that’s hardly the case. There are hundreds and thousands of people worldwide proficient in…
Privacy is more than just a big concern for many internet users today. Protecting your privacy is crucial, especially when you consider the amount of personal information you can potentially share as you move from one website to another. Your IP address alone can be used for tracking and profiling by websites and advertising networks. The logical thing to do is masking your real IP address using services like free proxies, but this may no…
The accessibility of your business’ website is a highly important factor in its overall design; it is your responsibility as the owner of the company to make sure your site caters to all of its potential customers & does not limit access to those with a disability or impairment. In the article below, we will discuss the ways in which you can work to make your landing page design more accessible to your users, helping…
WordPress, which emerged as a blogging tool, has transformed into a mighty website builder and content management system. You don’t have to be tech-savvy to use WordPress. Once you’ve set up the installation, publishing an article or a blog post is as easy as ABC. Not only is WordPress the most popular open-source website creation platform but also the most hacked one. WordPress websites have exploitable vulnerabilities, many issues being interrelated. Once malicious actors gain…
There are many moments in a business’s lifecycle when they have to make critical decisions in the name of success. In particular, we frequently see these decisions during the first few months and years before a business is truly profitable; this is when small choices like whether to take out a new loan, for example, can determine if a company makes it to next month or has to close shop. For businesses that manage to…
People are much more likely to buy based on the recommendation of a peer. Even if they don’t know the person, and just read their online review, shoppers tend to trust those words more than any marketing message you can craft. You may not be quite certain of the best ways to showcase reviews on your business-to-many (B2M) website, but it’s worth the time. According to BrightLocal’s Local Consumer Review Survey, 87% of consumers read…
Building an e-commerce website has become a necessity among small businesses that are reeling from the effects of the COVID-19 pandemic. With strict health protocols in place, many mom-and-pop stores will need to migrate online or risk closing down for good. However, not many of these establishments are familiar with the process of setting up shop online. They often end up spending money but getting lackluster sales. There are principles and practices you need to…
Affiliate marketing is one of the easiest ways to make money in your sleep. It’s simple. You’re a store, and you’re selling anything and everything you want to sell. You can do it from your desk (or even from your phone in bed) and you don’t have to hire anyone. All you need to do is place links on a blog that people like to read, and wait for them to buy products through those…