Longines Font
What Font Does Longines Use?
The Longines Font is Clarendon BT Pro Bold, a classic slab-serif typeface used in the Longines logo and branding. It features strong square serifs, balanced proportions, and a refined yet authoritative look, perfectly reflecting Longines’ image of heritage, precision, and Swiss luxury watchmaking.
Clarendon BT Pro Bold is a commercial font, and a free alternative is also available for designers who want to recreate the Longines-style typography.
About Longines
Longines is a Swiss luxury watch brand founded in 1832 in Saint-Imier, Switzerland. The company is known worldwide for its elegant timepieces, aviation heritage, and long history of precision watchmaking.
With nearly two centuries of craftsmanship, Longines represents timeless style, technical excellence, and classic Swiss design, and its logo typography plays a key role in communicating that tradition and prestige.
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Please make sure to follow the license terms for each font. All fonts provided are free for personal use, while some may also allow commercial use. For details, check the included Read Me file with each download. If you’re uncertain about usage rights, we recommend contacting the font’s creator directly.