Under Armour Font
What Font Does Under Armour Use?
The Under Armour logo font is a custom-designed typeface created exclusively for the brand and is not available for public licensing. Its bold, angular letterforms reflect strength, performance, and athletic precision, perfectly matching Under Armour’s focus on high-performance sportswear. Since the original font is proprietary, we found a free alternative font that closely captures the same heavy, industrial, and modern style, making it suitable for personal projects, mockups, and sports-inspired designs. You can download the free replica from the link below.
About Under Armour
Under Armour was founded in 1996 by Kevin Plank in the United States and quickly became a global sportswear brand. Known for innovation in athletic apparel, footwear, and accessories, Under Armour emphasizes performance, durability, and modern technology. Its strong visual identity—supported by bold custom typography—reinforces its image as a brand built for athletes.
Explore automotive brand typography with Yamaha Font, Volvo Font, Vespa Font, Vauxhall Font, and Suzuki Font — and more.
Please make sure to follow the license terms for each font. All fonts provided are free for personal use, while some may also allow commercial use. For details, check the included Read Me file with each download. If you’re uncertain about usage rights, we recommend contacting the font’s creator directly.
