I Love NY Font
What is The Font Of I Love NY?
The I Love NY Font is a custom-designed typeface created specifically for the iconic New York tourism campaign. While the original lettering is proprietary and hand-crafted, the closest commercial match is ITC American Typewriter Pro Medium, which captures the same warm, vintage charm with its monospaced, slab-serif style. A free alternative font is also available for those who want to recreate the look without purchasing a license.
About I Love NY
I Love NY is one of the most recognizable branding campaigns in the world, launched in 1977 to promote tourism across New York State. Designed by legendary graphic designer Milton Glaser, the emblem uses a simple yet powerful combination of “I ❤️ NY,” becoming a cultural symbol that transcends marketing.
The campaign emerged during a time when New York City faced economic challenges, crime, and declining public perception. The design helped reignite pride in the city and state, eventually becoming a global pop-culture icon featured on merchandise, media, and countless adaptations. Its lasting impact demonstrates the power of minimal, emotionally resonant design and remains one of the most enduring pieces of branding ever created.
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Please make sure to follow the license terms for each font. All fonts provided are free for personal use, while some may also allow commercial use. For details, check the included Read Me file with each download. If you’re uncertain about usage rights, we recommend contacting the font’s creator directly.
