Pirelli Font

What Font is Pirelli?
Pirelli Font resembles Franklin Gothic ATF Heavy, though the official logotype has been custom-modified with a widened structure and a uniquely extended “P” that creates its instantly recognizable stretch effect. The font used in the logo is not a standard retail typeface, but Franklin Gothic ATF Heavy comes closest in weight, character shape, and overall stance. For designers seeking a similar look without licensing or modification work, a free Pirelli-style alternative font is also available and offers a comparable bold, industrial aesthetic perfect for racing, motorsport visuals, and tire-brand inspired graphics.
Free Download Pirelli Font (alternative)
About Pirelli
Founded in 1872, Pirelli & C. S.p.A. is a world-leading Italian tire manufacturer known for high-performance tires used in Formula One, supercars, motorcycles, and commercial vehicles. The company has built its brand around speed, endurance, and precision engineering, becoming a symbol of excellence in the global automotive industry. Pirelli continues to innovate through technology, motorsport partnerships, and premium tire development, maintaining its position as one of the most iconic names in performance driving.
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Please make sure to follow the license terms for each font. All fonts provided are free for personal use, while some may also allow commercial use. For details, check the included Read Me file with each download. If you’re uncertain about usage rights, we recommend contacting the font’s creator directly.