Bulgari Font

What Font is Bulgari?
The Bulgari Font used in the elegant word-mark “BVLGARI” is a bespoke, custom-designed typeface in all-caps serif that evokes classical Roman inscriptions. A premium font that comes very close in style is Aviano Serif Regular, which replicates the refined serifs, extended letter spacing, and authoritative presence of the logo. For designers seeking a cost-free option, there is also a free alternative font that captures the same elevated, luxury-brand aesthetic.
Free Download BVLGARI Font (alternative)
About Bulgari (BVLGARI)
Bulgari is an iconic Italian luxury brand founded in 1884 by Sotirios Boulgaris. Known for its exquisite jewelry, watches, leather goods, and fragrances, the brand’s name appears in its hallmark word-mark as “BVLGARI” — using a classic Latin “V” in place of “U” as a nod to its Roman heritage. The typography reflects this heritage: strong, elegant, and timeless, with slim but confident strokes, crisp serifs, and generous spacing that convey prestige, craftsmanship, and sophistication.
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Please make sure to follow the license terms for each font. All fonts provided are free for personal use, while some may also allow commercial use. For details, check the included Read Me file with each download. If you’re uncertain about usage rights, we recommend contacting the font’s creator directly.