Common Mistakes to Avoid When Switching to Shopify
Switching to Shopify in 2025 is an important strategy for business growth and expansion, especially for companies operating in the B2B and B2C sectors. However, if it is not done according to plan and without partners who have experience in this work, after switching to the new platform, the company may lose funds, important data and additionally experience a number of problems in organizing business processes. Team Binary Future, experts from shopify migration, shares common mistakes to avoid when switching to Shopify and tips on how to anticipate and avoid them.
1. Insufficient analysis of the current platform
Many companies begin migration without analyzing the business process on the current platform. This can lead to the loss of important data, customer base, and incorrectly migrated products or goods.
How to avoid: Before moving, analyze the structure of existing catalogs, pricing, integration with ERP and CRM, as well as work with orders at this stage. Binary Future helps to conduct a full audit and prepare a secure migration plan.
2. Ignoring UX/UI design
A site without updated navigation, logical placement of catalogs, and product design means a negative customer experience, reduced conversions, and lost sales.
Decision: team Binary Future develops intuitive UX/UI design that makes it easier to search for products, order them, and work with the cart. This is a guarantee that customers will quickly get used to the new platform and sales will quickly recover.
3. Incorrect pricing and discount settings
Many companies carry over old pricing without aligning it with Shopify Plus capabilities, leading to order errors and customer dissatisfaction.
Decision: use Shopify Plus’ flexible pricing and multi-account system. Binary Future helps set up pricing with a focus on customer needs, discounts for regular customers, and special offers for corporate customers.
4. Lack of integrations with ERP and CRM
Business processes become chaotic if Shopify doesn’t integrate with ERP and CRM, leading to duplicate orders, inventory errors, and financial reporting errors.
Decision: Integrate Shopify with all key systems to synchronize data. Binary Future configures integrations with ERP, CRM and other business tools for complete process transparency.
5. Underestimating testing and staff training
Without training the team and testing processes before switching to Shopify, the company risks making serious mistakes in the future when processing orders and working with customers.
Decision: After migration, conduct comprehensive testing of all processes, including order processing, payment, and logistics. Binary Future trains staff to quickly adapt to the new platform and ensures the company’s operation without downtime.
6. Ignoring analytics and reporting
Some companies do not set up analytics and automated reports after migration, making it difficult to monitor sales performance, customer behavior, and profitability.
Decision: Use Shopify Plus analytics tools in conjunction with ERP/CRM integrations. Binary Future configures data collection systems and creates understandable reports so that management can quickly make informed decisions.
7. Skipping growth planning
Switching to Shopify without a scaling plan can result in your store being “backward-adapted” to growing sales or working with international customers
Decision: Plan integrations, process automation, and multiple language and currency settings for your customers before migration. Team Binary Future helps to take into account business plans for future development and scaling and configure the platform accordingly.
Switching to Shopify is an investment in your company’s growth and sales growth. Avoiding common mistakes and engaging your team Binary Future, companies receive a secure, stable and optimized platform for e-commerce development. Partnership with experts provides comprehensive support at all stages of migration: analysis, UX/UI design, integration, testing, analytics and staff training. This ensures that the company will operate as efficiently as before the transition, and customers will quickly get used to the new platform.
