The AXA Font is an important part of the company’s visual identity, representing stability, professionalism, and trust. The AXA logo font is a bold, sans-serif typeface that conveys strength and reliability—values closely tied to the brand’s role in financial services and insurance. Its clean and modern design ensures instant recognition and communicates confidence to clients and partners worldwide. AXA’s digital typography is built upon a combination of Source Sans Pro and Publico Headline. The latter, specifically in its bold weight, serves as the expressive voice of the brand. It is reserved for headlines and primary messaging to introduce personality and create deliberate visual contrast.
AXA Font
Purchase Publico Headline (only bold)
By using the AXA font consistently across its logo, advertisements, and digital platforms, the company maintains a unified brand presence that strengthens customer trust and reflects its long-standing reputation in the industry.
AXA is a French multinational insurance company founded in 1816, and today it operates in over 50 countries. Specializing in life, health, and property insurance, as well as asset management, AXA is one of the largest insurance brands globally, serving millions of individuals and businesses with protection and financial solutions. You can also check our free fonts collection.