WordPress and Webflow Which is Better for B2B Companies?


WordPress and Webflow are two of the leading website development platforms on the market in the present day. They both offer the ability to create and design a website without needing to write any code. To determine which platform is more suitable for B2B websites, it’s essential to conduct a comprehensive comparison between WordPress and Webflow. Let’s delve into various aspects to evaluate their respective strengths and weaknesses.

Overview of WordPress & Webflow

WordPress began as a blogging platform, but with the help of its community, it has evolved into one of the most popular CMSs today. It is free to use, and it is currently powering more than 40% of all the websites online. Thanks to all the developed plugins and integrations that can go with it, it is highly customizable, and there are many opportunities. One disadvantage is that, mainly because of all the plugins, it will require a lot of skill and dedication to learn about all of them.

Webflow is a relatively new SaaS-based CMS. It offers a visual drag-and-drop design interface, which makes it really easy to design while developing a website in the meantime. Webflow is entirely built on HTML, JavaScript, and CSS languages; thus, it also makes websites that are on the same programming languages, which is favored by search engines and helps a ton when trying to rank higher.

Comparing Which One Is Easier To Use 

When it comes to building a website, it is essential to learn how the platforms work and how to use them, in order to create and upload content.

WordPress Ease of Use

WordPress is easy to use, and it offers a beginner-friendly interface. Anything you want to find is in the dashboard navigation. To start a WordPress website, you will need to purchase web hosting and install the WordPress software. 

After installation, you will also need to install a page builder or design plugins. This will help with the design of the website and will make it an easy drag-and-drop design platform. 

Essentially, WordPress is really easy to use when you install the right plugins. Keep in mind that most of the plugins are paid. 

Overall, WordPress is a versatile tool that is suitable for both advanced users and beginners. Here are some summarized cons of using WordPress:

  • Easy to navigate
  • There are lots of themes to choose from.
  • For more control over the design, you can install a page builder plugin.
  • There is no need to know how to code.

Webflow Ease of Use

Webflow is an easier version to use for creating a simpler website. It offers a visual drag-and-drop design option as well. It has a lot of pre-made templates, both free and paid, and a huge community that is always active and ready to help with any issues. 

The free version offers up to two two-page websites entirely hosted on the Webflows domain, which uses Amazon’s Web Hosting Services.

When starting to develop in Webflow, it will offer you a tutorial guide on how to do things. After that, you can use Webflow University, which offers detailed free tutorials on how to use it. 

This website-building platform does not have tons of plugins available because everything is integrated with the code of the software, and it is not needed to download and install everything separately. Here are some summarized cons of using Webflow:

  • Drag-and-drop interface and lots of SEO functionalities
  • Webflow Academy and plenty of helpful resources
  • CMS Functionalities
  • There are lots of pre-built templates to choose from.

Hosting and Security

Security is one of the most important aspects when creating a website. Especially if you are selling products and have your personal information related to the website that you create.

WordPress Hosting and Security Overview

WordPress requires self-hosting, giving you control over your website as well as the responsibility for backups, updates, and server maintenance. Of course, you can enhance the website’s security with plugins, but again, most of them require an additional payment.

Webflow Hosting and Security Overview

Webflow offers complete hosting services, as well as server maintenance, security backups, and automatic updates. It provides features such as SSL encryption and daily backups to keep everything saved.


Having options to integrate your website with is crucial. They expand your website’s functionalities and effectiveness.

WordPress Integrations

WordPress is the king when it comes to integrations. It can be connected with almost every possible tool on the market because of all the years that WordPress is been active and evolving.

Popular integrations with WordPress :

  • Hubspot – CRM platform
  • MailChimp, Klaviyo – Email marketing automation platforms
  • Stripe, Paypal – Payment processing platforms
  • Zapier – Workflow automation platform

Webflow Integrations

While having less options to integrate with, Webflow still has the most popular and needed integrations available in its arsenal.

Popular integrations include : 

  • Mailchimp, Klaviyo – Email marketing automation platforms
  • Salesforce, Hubspot – CRM platforms
  • Stripe, Paypal – Digital payment platforms

These integrations streamline workflows, synchronize data, and leverage specialized capabilities within the Webflow environment.

E-commerce Options

Comparing both platforms for their E-commerce functionalities is crucial when choosing a platform, especially if you are planning to make an E-commerce website.

WordPress for E-commerce

Choosing WordPress for a medium-sized online store is probably the best choice you can make right now. However, creating and maintaining it requires a higher level of technical expertise.

To transform your website into an online shop you will need to use the plugin Woocommerce. It offers impressive customization options and the option to tailor your store to your specific needs 

Webflow for E-commerce

When it comes to building an online store Webflow has its limits. It offers a high level of customization in order to promote a better user experience, however, you are limited to 10000 products only, which may not be enough for most online shops.

Templates and themes

When creating a website without the help of a professional, and without the knowledge to write code, you will definitely need premade templates or themes for usage.

WordPress Themes

WordPress is the oldest of all the website-building platforms and it offers around 10000 different themes both free and paid. They can be either directly installed from the admin area or uploaded in ZIP format, which is relatively easy.

Webflow Templates

Webflow offers around 50 free templates and 150 paid. The paid ones are priced somewhere between 19$ and 129$. At this point, Webflow is not popular enough for the community to expand and create more templates, which is exactly why this building platform is mainly used to design and develop at the same time.

Final Thoughts

When considering which website builder is better for B2B websites, we can come to the conclusion that a lot of customization and user experience must be involved in the creation.

WordPress is usually the preferred option because of its popularity. However, it will be used with the most proficiency if the company that is maintaining the website has an in-house developer and SEO in order to get the most out of WordPress.

 On the other hand, Webflow is perfect for B2B websites. All the free templates, the easier drag-and-drop design, and all the animations integrated are so easy to use and create a stunning website without the knowledge of writing code, which makes it the cheaper and better option overall.

In the end, even if that does not suffice, you can always hire a professional Webflow  development agency or a WordPress developers.

Author : 

Creative Corner Studio 

Web design and Webflow development agency. Specializing in web design, web development. Our mission is to grow your business and help you thrive in the digital world.