Calling Card: Using Social Media To Attract Applicants To Your Company


Social media can be a powerful tool to help your business fill open positions. By leveraging reach and engagement, you can maximize your recruitment efforts and ensure that talented candidates find their way to your door.

Strategies For Employer Branding

Creating a strong employer brand on social media is essential to attracting the right applicants. It’s important to get your message out there in an engaging way and make sure it resonates with potential job seekers. Here are a few key strategies you can use to build your employer brand on social media:

Create content that highlights what makes your company special. Showcase the values and culture of your organization through photos, videos, stories, and any other type of content that will make people take notice. It’s also important to be consistent with the types of messages you share; for example, if you emphasize innovation in one post, keep sharing posts about it throughout your social media presence.

Focus on creating relationships with potential applicants. Make sure to respond promptly to questions they may have or comments they leave on your posts. You can also use social media as an opportunity to give people a behind-the-scenes look at what it’s like working at your company. This will help them get a better understanding of the culture and values you prioritize and may even encourage them to apply for a job.

Consider using targeted ads or sponsored posts to reach more job seekers who may be interested in working with you. These campaigns can help ensure that your messages are seen by more people and can be tailored specifically towards certain demographics or geographic locations depending on where you’re looking for new hires.

Hiring a recruitment marketing company like NAS Recruitment can help you figure out how to leverage and optimize social media to attract applicants to your recruitment service. NAS Recruitment specializes in helping organizations create and execute successful recruitment marketing strategies.

Crafting Engaging Content

Now that you have a better understanding of how to use social media for employer branding, it’s time to focus on crafting engaging content. To make sure your posts are successful in attracting applicants to your company, you need to create content that resonates with job seekers and encourages them to take action. Here are a few tips for creating content that stands out from the rest:

Stay up-to-date on industry trends so you can come up with interesting content ideas. This will help you create posts that stand out from the competition and make sure your messages are relevant and timely. Additionally, try to incorporate visuals into your posts whenever possible; this will help draw people’s attention and keep them engaged with what you’re sharing.

Don’t be afraid to get creative with your messaging. Think outside the box when coming up with ideas for posts and consider using humor or adding personality when appropriate. This will help ensure that your content stands out from the crowd and resonates with potential applicants more easily.

It’s important to measure the success of your posts so you can adjust your strategy over time. Track key metrics such as engagement rates, click-through rates, and conversions so you know which types of content work best for recruitment efforts and which don’t perform as well. 

Tracking And Analyzing Performance

Once you’ve created engaging content, it’s important to track and analyze its performance. By keeping tabs on how your posts are performing, you can make adjustments to your strategy and ensure that your social media recruiting efforts are successful. Here are some key metrics to pay attention to when tracking the performance of your posts:

Engagement rate, or the number of likes, shares, and comments on a post, is an important metric for determining the success of your content. It’s also useful to look at click-through rates, which measure how many people clicked on a link in one of your posts. Conversions are a great way to gauge whether or not the content you’re sharing is actually resulting in job applications. If a post leads to more people applying for jobs at your company, then it was successful!

In order to get an accurate picture of how well your employer’s branding efforts are working, it’s important to track all these metrics regularly. Try setting up dashboards or alerts so you know when something needs adjusting in order to maximize results.

With a well-planned strategy, employers can successfully use social media to attract applicants and build their employer brand.