Don’t forget the layout when thinking about making your virtual event as impactful as possible! It may seem like a small detail, but first impressions matter; the design is the first thing your attendees will see. Here are five tips for creating a layout that will wow your attendees and help you generate leads.
Choose a theme that fits your brand
You need something distinctive and memorable. Consider the overall tone or feeling you want to convey with your event. Is it serious or light-hearted? Formal or informal? Next, think about what colors and visuals will best represent your brand.
Finally, decide which elements will work best in a virtual setting. Keep these things in mind as you browse potential themes for your virtual event. With some planning, you can create an unforgettable event that perfectly represents your brand.
Make it Personal
When it comes to hosting a virtual event, the key is to make it personal. And one of the best ways to do that is to use virtual event management services that give you the freedom to create a custom layout for your event. With software that lets you customize, you can easily add your branding elements to the event page, making it truly unique and personal. You can also customize the look and feel of the event page to match your brand identity.
With Virtual Event Management Software, you’ll have access to many features and tools to help you plan, manage, and execute your event flawlessly. So if you’re looking for a way to make your next virtual event special, ensure you have powerful software at your disposal.
Make Sure Your Layout is Easy to Navigate
When creating a virtual event layout, there are a few things you’ll want to keep in mind to ensure attendees can easily find their way around. You don’t want attendees getting lost or frustrated trying to find what they need.
- Use clear and concise labels for each area.
- Create a logical flow from one area to the next.
- Include a search bar where attendees can quickly search for specific keywords or topics.
Use High-Quality Content
Creating a virtual event layout can be tricky. Avoid providing your audience with an excessive amount of information. Don’t forget to balance it with text so that people can easily follow along with what’s going on. High-quality images and videos add visual interest and appeal to your virtual event layout. Use pictures and videos relevant to your event’s theme and content. Ultimately, keep your virtual event layout clean and organized.
Include Calls To Action (CTAs)
When creating a virtual event layout, include calls to action (CTAs) so attendees know what you want them to do next. By having CTAs placed strategically throughout the format, you can guide attendees through the event and ensure they don’t miss any important information or activities.
- Make them visible and clear. Attendees should be able to see and understand your CTAs easily.
- Use bold colors and fonts to make them stand out. Place them where they make sense.
- Think about the flow of your event and where attendees will need guidance. Don’t put a CTA in an area that doesn’t make sense logically.
- Keep them concise. Be clear and direct with your CTAs. Too much text will only confuse attendees.
Conclusion
Whether you’re planning a virtual conference, trade show, or another type of event, nailing the layout is key to delivering an engaging and memorable experience for your attendees. Regarding structure, there are endless possibilities—but that can also be overwhelming. To help you get started, we’ve rounded up event professionals’ top tips mentioned above.
