According to estimates gathered in July this year, more than 63.1% of the world’s population accesses the internet via smartphones, tablets, or other mobile devices, a rise of 178 million or 3.7% since 2021. The widespread usage of mobile devices has resulted in a large proliferation of real-time apps, putting pressure on databases to satisfy the need for ultra-fast content delivery. Because page speed affects the entire user experience, search engines like Google incorporate site responsiveness as part of their ranking algorithms.
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Speed is so important that the target they set a target for a website visitor to find your phone and contact form in less than 7 seconds. Furthermore, this performance needs to be replicated on both desktop and mobile, echoing the point regarding consistency that was mentioned earlier.
This means that there are two types of search queries: those containing keywords (also known as explicit) and those not containing keywords (also known as implicit). For example, if someone searches “buy shoes online,” then their query will be explicit because they’ve told us exactly what they want. However, if someone searches “online shopping,” then we have no idea what product they’re looking for.
A web crawler’s objective is to gather information and to do it often to fuel a search engine. A web crawler works around the clock. This is attributable not just to the massive number of new pages published every minute throughout the world (according to Siteefy, over 252,000 new websites are created every day worldwide) but also to the revisions and updates to existing pages.
The Fetch As Google tool is the easiest way to see how Google sees your page. This tool will show what was found on the page and whether it passed the validation checks for mobile friendliness and structured data markup.
You can also check for errors or warnings in Search Console’s crawl section by clicking on any link under Crawl Errors or Crawl Warnings on the left side of the Search Console. Then filter the results by “Start Date” until today’s date appears at the top of your results list.
Consider the following:
- Use a sitemap. This can help search engines find all of the pages on your site.
- Use a robots.txt file to tell search engines what pages you don’t want to be crawled and indexed.
- Use a meta tag within the section that tells search engines about your site’s title, description, keywords, and other important information.
- Use canonical tags for each page/product variant so Google knows which URL should rank for each keyword query (read more here).
- Use rel=alternate tags when you have multiple copies of content across different URLs (e.g., http://www/variant1/product-name-here vs. https://example_hosted_site/variant2), so Google knows which URL should rank for each keyword query (read more here).
- You might also consider adding meta keywords or descriptions to help users find your products or services when they search online.