Whether you have an online store selling wristbands or you own a gym, you might need a fitness app. With the right app in place, you can promote your brand in a way that’s crucial to your startup’s growth or when you’re looking to take it to the next level. In this article, we will reveal a few ways to create a fitness app and some ways to monetize it.
What is a fitness app?
When you think of a fitness app, you probably think of the gym. But did you know that these apps can also be used to monitor your health, recognize your body type, and even offer you a customized diet? These are great tools for staying healthy and improving your fitness without even going to the gym.
Overall, there are three main types of fitness apps:
– Workout and exercise apps – Although fitness app development might include activity tracking, the main goal of such apps is to provide different exercises for complete workout sessions that users can watch on their mobile devices and perform.
– Activity Tracking apps – As the name indicates, these apps show the activities and routines of their owner. If you build a fitness app of this type, you should bear in mind you should include data such as daily steps, hours of sleep, calories burnt, etc.
– Nutrition apps – Diet and nutrition apps have a simple job: they help users understand their caloric intake, help track the calories consumed, and measure and record the calories burnt. If you want to make a fitness app of such type, you should bear in mind these are some of the most devoted customers.
Picking the ideal customer and monetizing your app
If you want to develop a fitness app that will be profitable, you need to know several facts before that.
Are fitness apps driving revenue, and if I create a fitness app, will it succeed?
According to Statista, around 84 million people are currently using health & fitness apps, and the forecast is to reach 86.3 million by 2022. But to drive revenue from your fitness app, you should first select your best customers and then find ways to monetize your app. Last but not least, you should find an experienced team of developers that knows how to create a fitness app.
How to pick the right customer
1% of the whole market sounds excellent, but this is unreal. It will be best to select the right target audience by grouping your customers by age, profession, user type, or region. Usually, it will be best to select a target region to have local demographics that you can choose from. Region preferences also help you find the right price for your app.
Monetization of your app
Monetization is the bread and butter of your startup project. Here are some of the main ways to collect money from your customers:
Ads
Free services are a great way to gain more users, attracting brands to advertise on your app. A large user base can be very beneficial for the platform — businesses are all competing for customers and will pay for advertisements on your site. The more users you have, the more companies will want to advertise on your mobile app.
In-app purchases
Adding in-app payments to your app is a great way to collect revenue from users. There are two ways to approach it. First is offering a free plan and then asking users to upgrade by paying for a premium subscription. The other is by letting them pay for advanced, premium content they can’t access without payment.
Conclusion
Fitness apps have revolutionized how we track and record our fitness progress. Technology is constantly improving, and nowadays, people can select the right one for their needs from a variety of apps. For you to be “The Chosen One,” you should stand out by offering a customized solution based on specific demographic criteria – be it age, user type, or region. And suppose you want to create a fitness app that your company will monetize. In that case, you have to select who you will charge for your services – advertisers who will promote their brand on your app, or customers, offering them an ad-free user experience and many premium extras for a subscription fee.
