Headlines for blog articles are, in most cases, the only opportunity to reach the consumer with our message. From the marketer’s pov, the ability to create them is therefore crucial.
Therefore, it is worth knowing some patterns or tricks that will allow us to write better and attract readers more effectively. In this article, you’ll learn a few ways to help you create a more compelling headline.
1. Do you make these (common) mistakes in ____?
Nobody likes to make mistakes. Especially those that he is not aware of. This scheme works best for people who are looking for basic knowledge. They are not sure of their actions yet. They are looking for confirmation. They want to learn.
2. ___ things (about ___) that ___ will never tell you
We do not like when others have secrets from us – both in private life and in business. Let us build on this sense of distrust or the belief that others know more than we do. Added to this is the list mechanism – the enumerations, however, marked, are highly effective. Which wife would not like to know “5 men’s beliefs about women your husband will never tell you”?
3. Everything you need to know about ____ to be successful
People love shortcuts. That’s why we love “10 ways to …” lists so much. It allows us to laze around while someone has done all the work for us and collected the results in one place. Convenient, right?
The reference to authority is another factor that should be applied when writing titles. Not necessarily a well-known person or a well-known company must be the hero of your text. You need to figure it out a bit, and you will undoubtedly find a guru in your industry environment.
5. What will happen when you do ____.
This headline introduces a story with a surprising or informative ending. “What happened to me when I started running.” “What happened when we implemented one change to the registration form.” If the topic you are talking about is relevant to the target group and/or the connection you use (“How X changed when we did Y”) appropriately unusual, clicks guaranteed.
6. ___ has never been so easy.
And it never really will, but we would love it to be, so we have put together a set of simple tips that will make you feel that you know something more than before you read it. So much and so much.
There are many more of these types of schemes. Learn to spot them on the websites you read and use them for your purposes. Test their effectiveness. And remember: a good headline must go hand in hand with good content!
Project co-financed by the European Union from the European Regional Development Fund under the Intelligent Development Operational Program 2014-2020.
Project: “The internationalization of the company and promotion of the BOWWE brand”. Priority axis 3 Support for innovation in enterprises, Measure 3.3 Support for the promotion and internationalization of innovative enterprises, Sub-measure 3.3.3: Support for SMEs in the promotion of product brands – Go to Brand.