The accessibility of your business’ website is a highly important factor in its overall design; it is your responsibility as the owner of the company to make sure your site caters to all of its potential customers & does not limit access to those with a disability or impairment. In the article below, we will discuss the ways in which you can work to make your landing page design more accessible to your users, helping to improve the design of your website overall.
Potential customers with impaired vision may find it challenging to read smaller fonts on your business website, meaning they may struggle to locate all of the necessary information that they need, such as product descriptions, details about the services that you offer, or even how to complete a purchase & get in touch with your company. Those with visual impairments may make use of settings within their browser that allow them to change certain design elements, such as font size, when browsing the web. This change will better allow users to access the information that they need from your business website, it could, however, break the layout of your site.
For this reason, it is vital that the developers of your website provide an additional style sheet that will enable those accessing your site to enlarge font size without compromising your landing page layout, no matter their level of vision. There is more of that on this article here.
Those customers with a limited field of vision may make use of accessibility tools such as Voiceover features available on the iPhone, or braille keyboards, that assist with navigating around a website & reading any information available. Your website design should be developed with this in mind & should allow customers to easily navigate between all aspects of your website, such as:
– Anchor Text
– Contact forms
– Drop-down menus
– Infographics & Photographs
Include Alt Tags
Imagery that is used throughout your website can often prove to be one of the biggest accessibility barriers for any users with limited vision, meaning imagery that is used to either explain or enhance the information featured on a page could be lost if not incorporated into your web design correctly. To allow potential customers with visual impairments to understand your landing pages to their full extent, it is vital that alt tags are added to all images used throughout your website.
Alt tags are an assistive feature used within web design that allow developers to add descriptive captions to images. Screen readers will relay this photo description to customers, allowing them to experience the imagery used on a page to the same level as any fully-sighted users. Web developers should work to ensure that alt tags are added to every image used on your site, helping to guarantee that your company website is as accessible as possible to all of your possible customers.
To summarise, there are numerous factors that should be taken into account when designing your business’ website, helping to make your landing page design as accessible to all of your potential customers as possible. Accessibility is one of the most important features to focus on when building your site and should be considered of high priority. It is vital that all of your customers are able to experience your site to the same level, regardless of disability or impairment.