All businesses need a website regardless of their size as this is the first impression many consumers get of a company. A lack of website makes a business look illegitimate .as designing a website is as easy and affordable as ever before. The one mistake many companies make it not setting goals for its website that will dictate the way it is designed. Once these goals have been set making decisions between certain details of the website will be far easier. The following are how to achieve goals that have been set utilizing intelligent design of the website.
Set The Website Apart From The Competition
Setting the website apart from the competition can be done by utilizing vector animation or deviating from industry standard when it comes to the website. Take a look at the different websites in the industry and start picking aspects the company likes about them to create the perfect site. Putting the company’s personal touch will make the website their own while using the best aspects of other competitors.
Increase The Closing Rate For Ecommerce Sites
For those companies looking to increase the sales closing rate for the website need to focus on the checkout process. The process should be as simple as possible while also keeping security in mind. One data breach for an ecommerce website of nearly any size can lose trust of customers. This does not matter how great the prices are on the website as nobody wants to deal with identity theft regardless of how great of a deal they are getting. Being able to find products should be easy with a search bar available as well as products categorized appropriately.
Set Appointments
There are businesses like that of a doctor’s office that has a primary goal of having new patients set appointments. This can be done on the website but requiring some form of payment to ensure there is not a no show for an appointment should be done. This is just for new patients as returning patients should have the trust of the practice. Placing the contact information at the top of the page is imperative as most people look for this then immediately make an appointment. The reviews of the practice will be researched by most new patients but putting testimonials from current patients can help sway opinion if there have been a few bad reviews lately.
Creation Of An Industry Resource
An easy to navigate blog combined with great content being published consistently will take time but can turn a company into a thought leader on a specific topic. The type of content also has to vary with certain visitors wanting video content while another wants to read an article. Podcasting is the perfect medium to get in-depth on a topic while maintaining the ability to hold the attention of a listener. A hard to navigate blog with content all gathered together instead of categorized will not set the blog up for success. Design flaws can be overlooked if the content is high enough quality but it is better to handle the design appropriately if the blog becomes extremely popular.
As you can see setting goals before designing the company website has to be done. This provides clarity for a designer as well as makes the decision-making process easier for management. What goals do you have for your company website?
