Did you know that 81% of Americans own smartphones? Did you know that 80% of shoppers use smartphones even when shopping in person?
Mobile isn’t just the future; it’s a dominant platform for product discovery and information gathering. Mobile content has influenced over 60% B2B buyers in making a purchase in recent times.
A study shows that 90% of buyers who had an excellent mobile experience return to the same vendor for more products. Sounds exciting, right?
That’s why mobile marketing is essential for businesses in all sectors.
So, what is mobile marketing? Targeting online marketing campaigns to smartphone users. If you aren’t doing it, start it now!
HBO and The American Red Cross ran campaigns to attract mobile users and, eventually, enjoyed success. Even the advertisers have caught on. Almost 22.1% of digital search ad dollars were spent on mobile in 2013. And that share has been increasing since then.
And that’s the same with email marketing!! Email recipients prefer to open emails on mobile devices more often than on desktops. This makes mobile marketing an important strategy to drive sales.
What Can Mobile Do for You?
Why must companies invest their resources in expanding their mobile presence? Mobility can have a significant impact on the efficiency of an organization’s existing users. Not just that! When an organization realizes that their mobile browsing stats speak volumes about the visitors that come through mobile devices, using mobile marketing tools to design ads for optimal results only makes sense. Here are 4 compelling reasons for your company to focus on mobile.
Increase Traffic and Conversions
Did you know that over 80% of Alexa websites are mobile adaptive? It isn’t any surprise that most websites with global reach have turned mobile adaptive in the last 10 years.
While our behaviors have fundamentally shifted, website and mobile apps cannot substitute each other. The use of a mobile app is definitely encouraged, but the relevance of a website can never diminish completely. In fact, mobile app and websites have to work hand in hand to increase brand awareness. Which means an adequately optimized mobile app can help drive traffic to the parent website.
Taken together, having a mobile-friendly website and a highly optimized mobile app can directly impact your bottom line, with the added benefit of increasing conversions.
Better Value to Customers
Customer engagement can reach a new high with the help of a mobile application. Simply put, since smartphone users perform an activity on their phones for more than 150 times a day, mobile has become habitual for many. Which means that it has to be at the core of not only your marketing strategy but also of your strategic decision making.
Having a loyalty program for customers using the mobile app can drive sales and boost customer awareness. The mobile app can also make your customer service efforts more integrated, strengthening your brand’s visibility and making it easily accessible.
In 2019, approximately half of online searches are done on mobile devices. In fact, by 2020, almost 30% of searches will be done without a screen (via connected devices)
These rapidly changing trends have challenged brands to get to know their audience better and to look for effective ways to communicate with them.
Brand Visibility
In a world where cell phone services are giving away free smartphones with their contracts, having a dedicated mobile app and employing mobile marketing strategies would strengthen your brand’s visibility. Along with improving communication with the end-users, having an app will also foster trust among the customers for being more accessible and user-friendly. And as you know, you can only convert to loyalty and sales when your customers trust you.
Customer Satisfaction
In the instant-access world we live in, consumers have been conditioned by mobile experiences in many ways to expect a certain level of personalization and convenience, which makes it a lot harder for them to look back. In fact, the ease associated with mobile has changed how people communicate and interact with the world.
The people who were once willing to stand in a queue to apply for a loan, now expect to be able to handle the process via their mobile devices. And this is because the customers are commanding a different experience.
Mobile technology can offer a huge platform for you to gather valuable data from the customers, that can help you draw a clear picture of sales trajectory and growth. This can also help you rewrite your experience in a way your customers have grown accustomed to.
Final Thoughts
As more and more people are shifting from desktops to mobile, your digital presence has to accommodate it, or you’ll lose out to your competitors. Having a mobile phone application can contribute heavily in achieving your business goals and underestimating its power of exposure can be disastrous in the long-term. That is why, it is important for your business to identify a growing market of the self-service users who prefer to trade face-to-face for the convenience of buying products and services on mobile.
