Prior to the invention of AI website builders, businesses relied on website developers in order to build their online presence. In addition to creating a website, businesses needed to secure hosting from separate entities. This complicated process presented a challenge to business owners, which deterred many from creating a web presence.
For those who are less technologically inclined, AI powered website builders help to provide an all-in-one website service ready to be published out of the gate.
Compared to traditional websites, AI website builders employ enhanced benefits such as speed and ease of use, industry specific design, ongoing optimization, and synthetic content generation.
Speed and Ease of Use
The process of making a website becomes easy when design is outsourced to a machine. By answering simple questions alone, artificial intelligence is able to automate the creation process and save you the time it would take to create a mock-up, code page frameworks, and design website assets. What would normally take days or weeks can be reduced to minutes with no effort on your part.
Let’s say for some reason the website created for you wasn’t up to par. AI can repeat the process again and again until you find a design best fitting to your taste. Prior, an act such as this would be inconceivable. Front-end design, then, becomes a matter of dragging and dropping stylized website assets and widgets to best reflect the tone of the website.
In addition to a fast turnaround, features such as eCommerce, blogging, search engine optimization, and help centres are all standard resources to be leveraged.
In effect, AI does the hard, back-end work for you, leaving you with the easy task of editing content and images; whereas, creating a website without AI leaves you with having to hard code everything yourself.
Industry Specific Design and Analytics
With each new passing day, AI is improving its capabilities. This is, especially, true for website builders.
Businesses belonging to niche industries are able to leverage the power of AI for their website through incorporating smart predictive algorithms to best select the placements of web page elements such as text, images, and buttons in order to drive increased engagement. These predictions fuel instantaneous decisions through sophisticated deep reinforcement learning algorithms relevant to each business’ specific industry, audience, location, and goals. Websites, then, best reflect both personal brand preference and business functionality.
For instance, predictive algorithms collect user page views, product selection and website behaviour to create custom visitor profiles which can be stored and used to create future predictions of similar customers. Not only can it recommend preferred destinations and relevant products, but it can also predict future purchasing patterns and create the easiest paths to purchases.
Ongoing Optimization
AI websites can be optimized to achieve set goals. Goal such as increasing email subscribers, social shares and cart purchases are all examples of website goals that can be optimized for. Setting these goals will begin a machine testing phase.
This can be achieved by augmenting user interface designs to change the creative assets of your website across its page sections by taking sample points, each with multiple variations, and mixing their combinations until it finds the best performing one in line with your goals.
After goals are set, machine learning algorithms will begin monitoring and analyzing incoming website traffic to suggest changes based upon previous user data, which is used to increase each categorical business’ return on investment (ROI). Machines can also monitor website customer engagement metrics against benchmarks within and outside your business category across various websites. By continually monitoring your website performance, AI and machine learning can detect which asset combinations are performing the best to drive ROI.
Through ongoing optimization, every business owner will have a website that is perfect for their business type; moreover, the website will continue to evolve on its own as AI and machine learning analyze data to suggest optimal changes for your business, helping you to successfully compete against other online businesses.
Synthetic Content Generation
AI is currently being trained in sentiment analysis. Computer vision algorithms are being used to classify sentiment behind contextual and visual data. For contextual data, natural language processing (NLP) reads articles and identifies signals within the text to better understand the tone of human language and communication. For visual data, sentiment analysis takes holistic and local regions within images, analyses patterns, and uses them to create classifications for each image for the purpose of providing the best personalized visual experience to users.
As NLP and visual sentiment analysis have built the foundation for synthetic content, natural language generation (NLG) and generative adversarial network (GAN) are what actually create it.
By using locked ideas in internal and external data sets, NLG and GAN will turn data into communicable content for your specific industry, complete with related imagery. The synthetic data they create will mimic real data; however, it will be completely original. Simply put, NLG and GAN turns data into plain-language narrative and relevant imagery never having existed before.
Synthetic content creation is already in the works, as can be seen with Associated Press’ robot journalist “Heliograph,” who generated 850 financial news articles in one year. Astoundingly, the error rate in copy decreased as volume of output increased – due to its reinforcement learning capabilities.
Aside from freeing up around 20 per cent of journalists’ time, AP now produces almost 15 times more stories. Its readership, when asked, believed the AI generated copy to be written by humans, until showed otherwise.
It is for these reasons, AI website builders will become staples in the next few years. If you’re curious about the power of AI websites, we recommend checking out Bookmark.com, the leading platform in AI driven website design.
