It’s a common phenomenon to find websites that have really good content on them but a really poor website design. And though these websites have the potential to do exploits, they end up ranking low on search engines, attracting low traffic, and having very few conversions. But this shouldn’t be the case.
Here are 4 things you need to make sure that your website design has:
A Responsive Theme
For the theme that you choose for your website, you need to put one thing in mind and that is how responsive it will be when users access it on different platforms such as computers, mobile phones, and tablets.
Keep in mind that 80% of people surfing the web are doing so via their phones and tablets and as they access your site, it needs to be responsive enough to adjust to the screen size and resolution of their gadgets.
Google Analytics
If you really want to grow your website and increase traffic on it, you’ll need to set up Google Analytics. This is a data analysis tool that helps you understand how people are interacting with your site. This tool helps you know the number of people visiting your website, which content they are interested in most, and how long they stay on your site.
This data will help you know what you need to work on and improve on your website. Google Analytics is available on all website builders and so you can set it up and start using it immediately.
Call-To-Action Buttons
Your website’s design should have a Call-To-Action on it for your product or service offerings. It is part of the marketing strategy to help boost your sales. As you design your website, you need to ask yourself where most people will be landing on your website as they look for information. Once you figure that out, you can then set up your Call-To-Action buttons there.
A Call-To-Action will help guide your visitors down the sales funnel. If the buttons are not well placed, visitors may get confused and end up leaving your site and moving to another alternative website. These buttons should be visible, have the right information on them, and be properly positioned.
Contact Information
Your website design will be incomplete if it lacks contact information. There needs to be an avenue on your site where people can get in touch with you. One very important avenue is a newsletter sign-up. This will allow you to keep contact with your target audience through email marketing.
If your website has a blog, you can set up an RSS feed subscription button, this way your visitors will always be notified when you release new content.
Additionally, you should have your social media accounts set up on your site. A contact page should also be in place where visitors can either call or write to you.
Conclusion
The design of your website can either build or kill your business idea. A good product or service offering that is coupled with a poor website design will fail miserably. You have to get it right on the design. If you’re not proficient in doing web design yourself, you can outsource the services of a professional.
Our recommendation of one that will do an excellent job for you is Austin website designers. Check them out today.
