Having a high internet presence is important for any blogger, online business, or a small business owner. Studies show that 93% of internet surfing sessions begin with an internet search. Most users only visit sites that appear on the first results page. The websites that are displayed on this first result pages get more visitors than those ranked lower.
With more than 600,000,000 websites online, ranking higher on result pages requires optimization. This has led to the formation of SEO companies. They have SEO professionals who help in improving the ranking of a website on search engine result pages.
Hiring an effective SEO company is an investment that can really improve your site’s visibility. Choosing an SEO team to handle your web presence is just like hiring a new employee. You need to assess them on a different level to make sure you make the right choice. Below are some tips that will help you choose the best SEO service for your website:
Credentials
If you search for SEO companies online, you will realize that there are many providers in this particular sector. Each one of them is promising the same thing, that is, better ranking and improved traffic.
However, not all are legitimate SEO services. The right SEO consultant should prove his or her knowledge and expertise in website optimization with a certification. When looking for an SEO specialist, make sure you check his or her credibility. Since there is no standardized SEO certification, you can tell a company’s legitimacy through Analytics and PPC certifications.
Search engine platforms like Google, Yahoo, and Bing have their own PPC certification. An SEO company with these certifications is proof of its credibility as well as expertise in this field. For instance, if you are in need of Delray Beach SEO services, go for a credible consulting and website design firm that can handle all your sites’ SEO needs. Do not shy away from asking for testimonials or actual websites they have successfully worked on.
Through Recommendations
Knowing that a particular SEO agency improved someone’s website is a sure way to make this decision. The opinion of a third party will give you a better outlook of what to expect from the company you hire. You can ask for recommendations from friends or business owners who use SEO services on their website. Alternatively, you can use social media sites like LinkedIn, and Twitter where most businesses have their online presence. You can post on your timeline or write private messages to accounts on your network who have likely worked with an SEO company. Avoid asking for a recommendation from competitive business owners especially ones in a similar niche.
Look For References
You should do a background check to ascertain whether the SEO consultant is the right fit for you. When you visit their websites, read through their testimonials. Also, check for independent reviews from past clients. Apart from their website reviews, you should also ask for their case studies. The case studies highlight their work and give an outline of their performance. This way you can validate their ability to provide the results you need. In addition, case studies are a real testament to their SEO skills and expertise.
