Using Google Ads for online marketing is probably one of the most effective ways to expand your business. Here are three AdWords management tips for your website as you look to accelerate the growth of your business by reaching out to many new customers:
Write Compelling Ads
To begin with, it is crucial that you write persuasive text that users will find difficult to ignore. Text-based PPC ads form the basis of Google AdWords. Many people will admit that writing an ad text can be such a daunting task, precisely because you are subjected to minimal space on to which you will compose your message.
Nonetheless, it is still advisable to compose a compelling message that speaks volumes of your website and can persuade customers to click on your ad. One of the key aspects to consider when writing a compelling ad text is your choice of language. Your language can have a huge impact with regards to the tone of advertisement. A shorter, straightforward, compelling message would be perfect. Naturally, people do not want to read a lot.
Choosing Your Keywords Carefully
You have minimal chances of bidding your way to the top position if you use broad keywords such as “luxury watches” or “kids shoes.” Even if you did, the revenue generated would not match the kind of resources invested in the same.
So what is the best approach to take? You might be wondering. Well, it is advisable to consider using long-tail keywords of 2-3 words. Likewise, you also need to avoid broad concepts such as the already mentioned examples. In a nutshell, you should focus on those keywords that are relevant to your website and the products or services you offer.
The best way to achieve this feat is by using Google Keyword Planner and Google Analytics to help you determine the most suitable keywords for your website.
Optimizing your Account Structure
After setting up your AdWords account, it is necessary to figure out how the structure of the AdWords account itself should be. A logical account structure can greatly impact on a variety of PPC metrics including the quality score. That being said, having a well-structured AdWords account comes with many benefits such as more relevant clicks and traffic, and higher quality scores, to mention a few.
That aside, the structure of your AdWords account is likely to be simple if you intend to run a single ad campaign. However, if you are looking to run multiple campaigns at the same time, it is worthwhile to consider an optimal account structure from the word go.
The ideal structure of an AdWords account entails individual campaigns, all of which have individual Ad groups. Accordingly, these groups have their specific keywords, unique ad texts, and landing pages. Lastly, you can choose to structure your account based on your specific needs. For instance, you can structure your account based on the types of products or services you offer as well as your geographical location.
