Magento is one of the world’s top ecommerce platforms, and there are plenty of reasons why. Its integration with WordPress, itself one of the top content management systems, is a contributing factor but far from the only one. Here are 5 reasons why your ecommerce site should be running on Magento.
Customer Orientation
Magento has always been customer oriented when it comes to presenting products and making checkout as simple as possible, whereas some ecommerce platforms are designed by developers for developers with customer user experience being a secondary concern. The fact that Magento supports product comparisons and wish lists is a bonus, since both of these options increase customer conversions. Magento is particularly mobile-friendly, something most ecommerce sites are weak on.
Search Engine Optimisation
Magento has strong search engine optimisation with or without WordPress integration. For example, Magento has built in functions to optimise product pages for keywords, optimise URLs for keywords, create rich snippets and add image alt tags. You can set canonical links, too. There are a number of extensions to improve marketing and site optimisation. Advanced analytics tools are available as extensions for Magento. Note that social media outreach modules exist, too.
Functionality
Another benefit of Magento is the fact that it supports many different payment methods out of the box. That it typically lets you connect your ecommerce site with your enterprise requirements planning system and back office financial system without much work is a major attraction. For ecommerce managers, the ability to check stock levels and plan offers without needing to check with the website admin is another benefit.
Diversity
Magento stands out in its ability to support a wide range of products and services. It lets you sell a number of products and creates product directories for simplified customer navigation automatically. It also supports selling digital products like ebooks or newsletter subscriptions. You can sell tickets and add-on services without trying to shoe-horn such an offering into an ecommerce module that wants to classify everything as a physical item. If you need help with advanced functions, you could also work with a Magento agency that will help you integrate them into your site.
Simplified Administration
One benefit of Magento is the ability to run multiple stores off a single Magento server. You can also run Magento ecommerce on multiple blogs with different domains. This lets you sell the selected items from your catalog on each blog without having to maintain separate ecommerce systems.
It integrates well with CRM systems, email marketing tools and customer service modules, minimising how much you actually need to do. In the event you need assistance, Magento has more than a hundred thousand developers and contributors and many online resources. One attraction of Magento is that the basic version on a blog scales up almost without any difference or impact on performance when you’re running a major online retail site.
Magento is arguably the most popular ecommerce platform in the world because it works just as well for small blogs as major operations. Magento provides full ecommerce functionality and connections to every major software application you may need to use while helping you sell your product or service.
